Saturday 25 February 2012

Business & Innovation - Pre-pitch Tutorial Notes (23 February 2012)

Pre-pitch Tutorial Notes:
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Interactive Learning Tool



















Talk to UG Student about Illustration work

Gather own groupings for Radicals

Own illustrations/commisioned

Premium quality product - iPad

Look at Psychology - reward
ie. Tetris

- Points that can be gained
- Things that can be collected
Add Flash card

Incentives for playing/learning

It should be playful

Nudge - Behaviour psychology
Mid price - affects choice decisions/consumer behaviour

ie.look at prices and placement of products in Supermarkets

Ways to engage - through psychology
ie.Yellow is seen first in a room

Look at Google Scholar - psychology, nudge, game theory, strategy, user experience

Eye-tracking - research centres
Prototype testing

Show people images - check which ones they remember - memory tests

Controlled experiments

Speak to Britta and Jeremy - about researching these test methods/user experience research methods

Think of a poetic name, mission statement

Pitch idea, vote for me


























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