Business and Innovation - PG03-15 - Final Group Presentations - 29 May 2012

Investor panel
- Linnea
- Peter Le Voir (levoir ltd)
- Nick Hossey (see volpine.cc)

Presentations:

1) DIGITAL GOLD (prev PORTICO)
pitching to Business Angel

- the leaders in the market are fighting to get work, specific reasons
- be quick and easy, approach people, dont wait for them to come to you.
- be passionate all the time
- continuously they should be contacting artists
- charge a consistent high price, be in demand
- network, find directors
- more evidence of investors
- show evidence of a route to market
- find investors who is also a buyer (then they also have buy in to the idea)
- for contemporary art/ the people to contact in companies are the facilities managers, who are responsible for decorating interior company spaces.
- they stick things in offices, then let the execs/ceos know about them.
- people like to know that they've found something valuable.
- find executive directors, advisors on spreadsheets
- 'find the experts', they in turn will introduce you to other experts.
ie.how do I do this, and finding the right person will tell you how.

2) 3D STOCK FOOTAGE
- this idea is not the primary business / but to generate long term income
- lots of stuff on 2D, but no so much 3D
- theme of iconic london – 2 cameras, see pond5 site
- see what is being charged, how many are selling
- monthly income stats – reeldealHD
- copyright/buildings/changes in each country

3) COBOT
- offers range of soft toy characters for 5-8 year olds
- sensors mapped to coding syntax, speaking
- people, planet and profit – so that learners learn technology
- pricing between £40 and £240, 3 prices on offer.
- 8 month development cycle, £152 to pay 8 coders for 8 months.

- secondary income streams – selling individual sensors / subscriber versions to website
check gross profit – this is key
especially for economies of scale
need a gross margin of 67%
IP and patents are also important

4) AI GLOBAL
- need to be more profitable. More niche market
- sell on volume
- see comments below for reflection on group presentation

5) MONICA JETHWANI
- continuous flow style
- manufacturing by hand
- story for each customer need to be spot on
- customer service must be immaculate
- must have wow factor
- build mystique / secrecy idea of going to a house/not show on website

6) OCULAR
- Bespoke 3D glasses
- He has to wear two pairs of glasses in the cinema
- Face mapping / AR
- Parent company (ARTECH) /and subsidiary company (OCULAR)
- Gap in 3D market with glasses
- Direction like Innocent Drinks
- Web-based business
- Brand placement table

7) MOUNTAIN DWELLER
- competitors - 3D/Travel documentaries

8) FOODY FACTORY (prev FOOD PRINTER GROUP)
- problem with obesity in UK

9) STREAM ART (TV)
Students development
Facebook Farms
InternetTV / Platform Stream
700 unique visitors
Soundtrack of film

10) CARD SPROUT
Moo.com
CardFlick
CardCloud
Target Market > SMEs
- Branch Out
- LinkedIn
- CardSprout

11) SQUEEEEZ
Squeezable packaging
Manufacturer, small volumes
good for travel, ie,shampoo/cream
look at Back to MAC program, for makeup artists.

other presentations were shown, but was focusing from then on MA show work.

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Reflection on LLT Group Presentation and own work contributed:

What worked well:
- Reinvention/New creation of a Brand - ai global
- Adding more figures on production costs in business plan
- Group collaboration, and direction to gather materials all in on time

What didn't work so well:
- Not enough preparation for Presentation, due to EA style to preparation - adlib !.
- Poster - which was good quality, but not relevant or customer-focused enough.
- Not enough time to work on Prezi presentation.

Peer Assessment Link: