Business and Innovation - PG03-14 - Pitching to the audience/Business Sustainability - 22 May 2012

Pitching to who?

Business
Business Angel
Investor

See Boston Matrix
Think about the business and how it can be sustainable

What is exciting? Seduce, Unique? Sell the emotional experience.

Items to work on in group:

- Prezi Presentation ver A & B

- Business Plan - 2200 words

- Learning Log - 1500 words

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5 similar names in UK, see Companies House

AiGLOBAL LTD, UK x
AiGLOBAL INTERACTIVE LTD
AiGLOBAL LANGUAGE
AiGLOBAL LINGUA
AiGLOBAL STUDIOS
AiGLOBAL VOICE
AiGLOBAL SOFTWARE LTD

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Media Distribution Plan - how you identify the market, and how you sell to it?
>
Demographics - Business People - Telecoms infrastructure

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try to target the top of the pyramid (Business/Telecoms), which will pass on to lower sections of the consumer pyramid. (Personal/Adult learning)

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Our brand should be:
FRIENDLY
INNOVATIVE
USABLE
STYLISH
CONVERSATIONAL
HIGH TECH

Try colours that are orange, green, black and grey.

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Thinking about the media materials:
Poster - A3/A2
Newspaper
Social Media (FB)
Website Banner

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