Tuesday, 1 May 2012

Business & Innovation - PG03-11 (Cycle 3) Research (01 May 2012)


Things to improve:
Understanding the 'Market'
Understanding the 'User'

Customer profiles are not in depth enough

See another person for a 30 min interview

Types:
- Young professional
- Casual learner
- Mature learner

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Considering new roles for the group:

Antonio - Head of Marketing Materials
Maria - Social Media
Elkin - Finance/Strategy
Me - Brand

*** Email questions to Antonio and Maria to also ask.

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20 mins


> 1. why are you studying mandarin Chinese: what do up hope to gain?
> 2. what software/device do you use for language learning: why do you use this device
> 3. how much time do you devote to language learning: why do you devote only this much time?
> 4. how can the experience of language learning be improved; compared to traditional learning and interactive learning?
> 5. what is your ideal way to Learn a language : how will an app help you?


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