Message to group and planning:
The chosen name for the business and product is AiGLOBAL.
The chosen name for the business and product is AiGLOBAL.
Here is an outline of roles and materials that we are putting together.
Antonio, if you can look into the design of the AiGLOBAL logo that can provide us with the main brand design.
Maria, keep looking into taking photos. When you have photos taken, have a think about messages for the adverts and artwork.
If you can show these photos to Antonio, he should be able to skew the adverts to fit into the photos.
The focus on the prototype and business plan final bits is being worked on by Elkin. Some packaging for the product might add a bit of weight, if it could be sold as an all-in-one phone in a case or capsule. What do you think?
I will look into the Media Plan distribution and general marketing.
Branding + Marketing roles:
EA: Head of Finance, Business Plan, Prezi, Presentation Script and Physical/Digital Prototype
AM: Head of Technology and Branding (logo design, branding)
AC: Head of Media Plan Distribution and Marketing Strategy
MD: Head of Advertising and Social Media (3 ads, inc Tube Poster, Newspaper placement, Website banner)
Advertising Formats:
1.Landscape Tube poster (photo of tube)
2.A4 Newspaper ad (photo of newspaper)
3.Small Website banner (screenshot)
4.Street Billboard poster (photo of street billboard, with people)
Marketing Materials:
Logo/Logotype
Stationery - Business Cards
Application Screenshots
3D Packaging
+ anything else?
Antonio, if you can look into the design of the AiGLOBAL logo that can provide us with the main brand design.
Maria, keep looking into taking photos. When you have photos taken, have a think about messages for the adverts and artwork.
If you can show these photos to Antonio, he should be able to skew the adverts to fit into the photos.
The focus on the prototype and business plan final bits is being worked on by Elkin. Some packaging for the product might add a bit of weight, if it could be sold as an all-in-one phone in a case or capsule. What do you think?
I will look into the Media Plan distribution and general marketing.
Branding + Marketing roles:
EA: Head of Finance, Business Plan, Prezi, Presentation Script and Physical/Digital Prototype
AM: Head of Technology and Branding (logo design, branding)
AC: Head of Media Plan Distribution and Marketing Strategy
MD: Head of Advertising and Social Media (3 ads, inc Tube Poster, Newspaper placement, Website banner)
Advertising Formats:
1.Landscape Tube poster (photo of tube)
2.A4 Newspaper ad (photo of newspaper)
3.Small Website banner (screenshot)
4.Street Billboard poster (photo of street billboard, with people)
Marketing Materials:
Logo/Logotype
Stationery - Business Cards
Application Screenshots
3D Packaging
+ anything else?
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