Pre-pitch Tutorial Notes:
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Interactive Learning Tool
Talk to UG Student about Illustration work
Gather own groupings for Radicals
Own illustrations/commisioned
Premium quality product - iPad
Look at Psychology - reward
ie. Tetris
- Points that can be gained
- Things that can be collected
Add Flash card
Incentives for playing/learning
It should be playful
Nudge - Behaviour psychology
Mid price - affects choice decisions/consumer behaviour
ie.look at prices and placement of products in Supermarkets
Ways to engage - through psychology
ie.Yellow is seen first in a room
Look at Google Scholar - psychology, nudge, game theory, strategy, user experience
Eye-tracking - research centres
Prototype testing
Show people images - check which ones they remember - memory tests
Controlled experiments
Speak to Britta and Jeremy - about researching these test methods/user experience research methods
Think of a poetic name, mission statement
Pitch idea, vote for me
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