PG03-04
Business & Innovation
Moodle page - Assessments - check on PG03
---
Present business idea
- use 2 minutes max
- even 30 seconds is good
excite, show images, short sentences, add it online for access,
rehearse pitch in mirror, rehearse timing, speak calmly, write everything down,
project voice. vote on favourite business idea.
formative pitch and business plan
display exhibit/pitch to panel of would be investors.
---
Deliverables
---
Book on thursday - tutorial
---
s1 - introduction
s2 - presentation
s3 - visit to BL
s4 - business models
---
BUSINESS MODELS
How a business creates and delivers value.
(Revenue model = How is income generated)
BLENDED
EMERGING
'DIGITAL' BUSINESS MODELS
Long Tail - session 1
Flexible / Experimental pricing structures
Straight to use, no need to convince buyers (Manufacturers/Distributors)
Geographical price discrimination - Free in UK, Charged in Norway - see the reaction.
BROKERAGE business model
Enables/Facilitates market/trade
Creates a Trading platform
ebay - digital marketplace
paypal - transaction brokerage
auction house - traditional brokerage model
ADVERTISING MODEL / TRADITIONAL BROADCAST MODEL
Revenue from Advertising
Paid for creating space for Advertisers - ie Metro
Style.com
Capital 95.8 FM
4OD
YouTube
Cinema - not much, combined with cinema ticket
2 SIDED PLATFORM
Two different user groups - headhunting agency / candidates
Variable (Discriminatory Pricing)
Advertising - communities, free services
- Google
INFOMEDIARY
4Square
Monetise User Information
MERCHANT MODEL
ITunes, buy from record companies and sell on.
DIRECT MODEL
Manufacturer straight to consumer cut out middle man/outlet store.
Made.com
SAX Design
AFFILIATE MODEL
Other people sell goods for a commision, generate and steer traffic
- Allow/Empower others to sell your product
- Amazon.com, recommenders gets a percentage of books sold.
- AllaboutYoga
COMMUNITY MODEL
SUBSCRIPTION MODEL
UTILITY MODEL
pay on demand - subscribe and pay for some of the content downloaded
Psonar - pay 1p per song (like utility business model), tied to user?
- does it undermine creative industries?
Spotify - subscription model 10per month, advertising, infomediary - push certain albums.
Itunes
Last.fmDesign a Business Model
- Brokerage
- Advertising
- 2 Sided platform
- Infomediary
- Merchant
- Direct
- Affiliate
- Community
- Subscription
- Utility
- Exhibition
----
+ other business models online
----
What would I like to monetise?
Web info, selling internationally. ideas.
Which business model?
Interactive digital media context - apps/websites/products
Make money for apps
1. Tours in UK/Europe for Chinese tourists (direct/merchant/advertising/affiliate)
2. Tours in Asia for English learners of Mandarin (direct/merchant/advertising/affiliate)
WendyWu tours
- Art piece
3. Learning Tool cd product/app/subscription online (direct/advertising)
for Educational schools.
4. Learning Game/Story (direct/subscription/advertising/affiliate)
Like skill cards.
- Product or Service? -
- Building a character
- Reading a story
Google Translate
---
AFTERNOON:
----------------
BUSINESS IDEA:
--------------------
1. Tours in UK/Europe for Chinese tourists (direct/merchant/advertising/affiliate)
????
Market - Tourists from China
2. Learning Tool cd product/app/subscription online (direct/advertising)
for Educational schools.
Market - Language Learners/Any age
3. Learning Game/Story (direct/subscription/advertising/affiliate)
Like skill cards.
Market - People interested in games
- pictures
4.Physical characters
- Name to upload to Moodle
- Mission statement/strapline
---
Continue to develop - if idea is not chosen
Group project - how does this fit into
IP - title for trademark
Get first, second, third option.
Serious gaming/Game theory?
- wargames/simulation - andragogy
- look at nudge theory / engage / send out a bill / council tax bill, thank you contributing.
- build engagement / reinforce the positive / build value.
What is the USP ? - Interactive way of learning through stories
Think of a Business Model
---
Educational Language Tool
Characters / Radicals
Images
Sentences
Stories
Music
Poetry
---
2. Tours in Asia for English learners of Mandarin (direct/merchant/advertising/affiliate)
WendyWu tours
Market - Tourists mainly English-speaking
---
Top level market
4-11
5% of market, turnover
----
harnessing energy
----
pitch the company, these are our products, this is what we do, this is our mission.
----
** make something to show them, must be interactive.
'The Internet of Things'
----
- don't put anything too personal, that you wouldn't want to group to start on.
----
- catch up
----
how do you want to make money in the future?
----
Alkin -
----
Moodle page - Assessments - check on PG03
---
Present business idea
- use 2 minutes max
- even 30 seconds is good
excite, show images, short sentences, add it online for access,
rehearse pitch in mirror, rehearse timing, speak calmly, write everything down,
project voice. vote on favourite business idea.
formative pitch and business plan
display exhibit/pitch to panel of would be investors.
---
Deliverables
---
Book on thursday - tutorial
---
s1 - introduction
s2 - presentation
s3 - visit to BL
s4 - business models
---
BUSINESS MODELS
How a business creates and delivers value.
(Revenue model = How is income generated)
BLENDED
EMERGING
'DIGITAL' BUSINESS MODELS
Long Tail - session 1
Flexible / Experimental pricing structures
Straight to use, no need to convince buyers (Manufacturers/Distributors)
Geographical price discrimination - Free in UK, Charged in Norway - see the reaction.
BROKERAGE business model
Enables/Facilitates market/trade
Creates a Trading platform
ebay - digital marketplace
paypal - transaction brokerage
auction house - traditional brokerage model
ADVERTISING MODEL / TRADITIONAL BROADCAST MODEL
Revenue from Advertising
Paid for creating space for Advertisers - ie Metro
Style.com
Capital 95.8 FM
4OD
YouTube
Cinema - not much, combined with cinema ticket
2 SIDED PLATFORM
Two different user groups - headhunting agency / candidates
Variable (Discriminatory Pricing)
Advertising - communities, free services
INFOMEDIARY
4Square
Monetise User Information
MERCHANT MODEL
ITunes, buy from record companies and sell on.
DIRECT MODEL
Manufacturer straight to consumer cut out middle man/outlet store.
Made.com
SAX Design
AFFILIATE MODEL
Other people sell goods for a commision, generate and steer traffic
- Allow/Empower others to sell your product
- Amazon.com, recommenders gets a percentage of books sold.
- AllaboutYoga
COMMUNITY MODEL
SUBSCRIPTION MODEL
UTILITY MODEL
pay on demand - subscribe and pay for some of the content downloaded
Psonar - pay 1p per song (like utility business model), tied to user?
- does it undermine creative industries?
Spotify - subscription model 10per month, advertising, infomediary - push certain albums.
Itunes
Last.fmDesign a Business Model
- Brokerage
- Advertising
- 2 Sided platform
- Infomediary
- Merchant
- Direct
- Affiliate
- Community
- Subscription
- Utility
- Exhibition
----
+ other business models online
----
What would I like to monetise?
Web info, selling internationally. ideas.
Which business model?
Interactive digital media context - apps/websites/products
Make money for apps
1. Tours in UK/Europe for Chinese tourists (direct/merchant/advertising/affiliate)
2. Tours in Asia for English learners of Mandarin (direct/merchant/advertising/affiliate)
WendyWu tours
- Art piece
3. Learning Tool cd product/app/subscription online (direct/advertising)
for Educational schools.
4. Learning Game/Story (direct/subscription/advertising/affiliate)
Like skill cards.
- Product or Service? -
- Building a character
- Reading a story
Google Translate
---
AFTERNOON:
----------------
BUSINESS IDEA:
--------------------
1. Tours in UK/Europe for Chinese tourists (direct/merchant/advertising/affiliate)
????
Market - Tourists from China
2. Learning Tool cd product/app/subscription online (direct/advertising)
for Educational schools.
Market - Language Learners/Any age
3. Learning Game/Story (direct/subscription/advertising/affiliate)
Like skill cards.
Market - People interested in games
- pictures
4.Physical characters
- Name to upload to Moodle
- Mission statement/strapline
---
Continue to develop - if idea is not chosen
Group project - how does this fit into
IP - title for trademark
Get first, second, third option.
Serious gaming/Game theory?
- wargames/simulation - andragogy
- look at nudge theory / engage / send out a bill / council tax bill, thank you contributing.
- build engagement / reinforce the positive / build value.
What is the USP ? - Interactive way of learning through stories
Think of a Business Model
---
Educational Language Tool
Characters / Radicals
Images
Sentences
Stories
Music
Poetry
---
2. Tours in Asia for English learners of Mandarin (direct/merchant/advertising/affiliate)
WendyWu tours
Market - Tourists mainly English-speaking
---
Top level market
4-11
5% of market, turnover
----
harnessing energy
----
pitch the company, these are our products, this is what we do, this is our mission.
----
** make something to show them, must be interactive.
'The Internet of Things'
----
- don't put anything too personal, that you wouldn't want to group to start on.
----
- catch up
----
how do you want to make money in the future?
----
Alkin -
----
No comments:
Post a Comment