PG03-05 28 Feb 2012
------------------------------
PRESENTATIONS
- Small Step Print
- Small Printer Food
- Long Format series - 3D View - Mountain Dweller
- 3D glasses - tailored to content
21 creative consultant - Freelancers/Solutions for Business
new skillsets - provide/create jobs
1st yr - small scale events, 2nd yr - larger events
- Bucket list - things todo - practical deal
- Adrian - Rickshaw, Elegant/Stylish
- StreamArt - Melia/Milorad - Music/Film/Dance
- Web Cam/Word Press
- Promote Fashion Designers through Social Media
Social Media, expansion, design company
- COBOT - Digital Natives
Ritchie - divergent thinking, visual toys - doesnt pair with computer science learning sites
Code is probably higher in requirement than language. More high tech involved in future.
Code is usual, but language you can explain code.
- Jenny Yun - SNS, Horse riding
- Elkin - Chinese LearnIt
Do not have the keys to knowledge
Games, Interactive
Positive reinforcement in curriculum
Children learn in a school environment
- Di:action - ideas for advertising company
- Boryana - OWN identity, development of knowledge
collections, designed Lifestyle
- Karel - slapping, performance art
- Kinetic - Shadow Clock, kinetic visual form
All people/publish people
- Fashion brand - Monica
- Brianna + Fashion - Roman viles, material influence
Harrods
- Sanna - Fashion / Cultural background
WE Design - South Asian embroidery
fusion brand, custom outfit
virtual simulation
- Ting Cheng Wang - Paper Doll
Website for Fashion Brand, Games create models
- Eglantine - Architecture - Window Display field
Connect artists and retailers
- Laura White - Art space - Cities
- Karl - Sculpture - Garden/clothing
- Natalie Wells - Website - celebrity outfit
- Antonio - tracking associations/brainstorming engine
- Rory - Autotelica - for community
- Natalia - Hardtofind.com - certain items that are hard to find.
eg.Barbershops, martial arts, reviews not shown.
merge maps and listing into one website
keyword - goes to video, team - camero operator, web des, etc.
Kieran - deathbypixel, appstore.
Publishing on the App Store
1-2% really make profits on App Store
Angry Birds - 70 million
ipad/tv VS xbox/ps
Ryan - VFX - website, new stories, printed work and VFX film.
social contribution - generative media
Carl - car concept - 3D modelling
Jamie - Game - Traffic racer - like Guitar Hero
UNITY, like Getaway, users get to contribute to game development after production, virtual money.
Sunghwa - Card characters, 3D models, Bumblebee MP3, Ironman USB
Allesandro - Contemporary Art - Ltd edition stickers
Afsana - Food Printer
Mike - Sexy underwear, Boy/Girl
Bill - Table Tennis Club, service helper
Richard - Web cams
Nurdan - Tight packs, should be lighter, squeezable packaging ideas
Simon - Lifestyle brand imagery
Juan - Cinematograph
How to get equipment, gather crew, get financing.
Short Films, Burton, Scorcese, Nolan.
Jeremy - talk at Academic Tutorials
Talk to Maureen - Wed - Examiner
KEN FEINSTEIN
Digital Artist - 'The Image that doesnt want to be seen.'
The 5 rules - 'Future of broadcasting'
future of commercial and artistic video.
Rules of the Development of new Technologies.
1.Technologies have ideologies built in them
eg.Photography - aspect ratio
(World view is built into machine)
2.They start by imitating other forms.
George Malaine, SFX mimics Theatre.
3.They go from open form to monopolistic ownership.
(eg.internet)
4.They move from public to private space.
5.Old technologies dont die, they transform
eg.what about storytellers.
Things start from previous forms, developing movie theatres, and television at same time.
PicturePhone (1960), Skype (2000)
Gadgetising effect
Television on the web
Cinerama - attempt to save 3D
Cable & Interactive TV
Architectural video - ie.Troccadero
capacity to move away from stories
10 second commercial/still
Streaming Museum
Stuck with old model - Billboard
use the spaces for advertising
Madmapping - Ubiquitous video
Muzak - different paces of the day
Development creators - relied on by content providers
Content providers
Digital artsists - finding cracks
censorship - Joyce and Ullyses - by Apple
Image mapping - art museum - Singapore
Advertisers - control space
Growing movement - experimental film
Heavy rains, video about drainage system
Speakers corner. Know enough technology to do something interesting.
The form shouldn't be dictated by the medium.
eg. Shadow of the Collosus. - great game.
Photography - as an act of ethics
5 types of architypal amateur photography pictures - group picture, me+discovery, etc.
Artistic photography - to break forms
Otherness comes first
Ethical relationships between subject and photographer
Retune world view
---
Tuesday, 28 February 2012
Saturday, 25 February 2012
Business & Innovation - Pre-pitch Tutorial Notes (23 February 2012)
Pre-pitch Tutorial Notes:
----------------------------
Interactive Learning Tool
Talk to UG Student about Illustration work
Gather own groupings for Radicals
Own illustrations/commisioned
Premium quality product - iPad
Look at Psychology - reward
ie. Tetris
- Points that can be gained
- Things that can be collected
Add Flash card
Incentives for playing/learning
It should be playful
Nudge - Behaviour psychology
Mid price - affects choice decisions/consumer behaviour
ie.look at prices and placement of products in Supermarkets
Ways to engage - through psychology
ie.Yellow is seen first in a room
Look at Google Scholar - psychology, nudge, game theory, strategy, user experience
Eye-tracking - research centres
Prototype testing
Show people images - check which ones they remember - memory tests
Controlled experiments
Speak to Britta and Jeremy - about researching these test methods/user experience research methods
Think of a poetic name, mission statement
Pitch idea, vote for me
----------------------------
Interactive Learning Tool
Talk to UG Student about Illustration work
Gather own groupings for Radicals
Own illustrations/commisioned
Premium quality product - iPad
Look at Psychology - reward
ie. Tetris
- Points that can be gained
- Things that can be collected
Add Flash card
Incentives for playing/learning
It should be playful
Nudge - Behaviour psychology
Mid price - affects choice decisions/consumer behaviour
ie.look at prices and placement of products in Supermarkets
Ways to engage - through psychology
ie.Yellow is seen first in a room
Look at Google Scholar - psychology, nudge, game theory, strategy, user experience
Eye-tracking - research centres
Prototype testing
Show people images - check which ones they remember - memory tests
Controlled experiments
Speak to Britta and Jeremy - about researching these test methods/user experience research methods
Think of a poetic name, mission statement
Pitch idea, vote for me
Tuesday, 21 February 2012
Business & Innovation - PG03-04 (21 February 2012)
PG03-04
Business & Innovation
Moodle page - Assessments - check on PG03
---
Present business idea
- use 2 minutes max
- even 30 seconds is good
excite, show images, short sentences, add it online for access,
rehearse pitch in mirror, rehearse timing, speak calmly, write everything down,
project voice. vote on favourite business idea.
formative pitch and business plan
display exhibit/pitch to panel of would be investors.
---
Deliverables
---
Book on thursday - tutorial
---
s1 - introduction
s2 - presentation
s3 - visit to BL
s4 - business models
---
BUSINESS MODELS
How a business creates and delivers value.
(Revenue model = How is income generated)
BLENDED
EMERGING
'DIGITAL' BUSINESS MODELS
Long Tail - session 1
Flexible / Experimental pricing structures
Straight to use, no need to convince buyers (Manufacturers/Distributors)
Geographical price discrimination - Free in UK, Charged in Norway - see the reaction.
BROKERAGE business model
Enables/Facilitates market/trade
Creates a Trading platform
ebay - digital marketplace
paypal - transaction brokerage
auction house - traditional brokerage model
ADVERTISING MODEL / TRADITIONAL BROADCAST MODEL
Revenue from Advertising
Paid for creating space for Advertisers - ie Metro
Style.com
Capital 95.8 FM
4OD
YouTube
Cinema - not much, combined with cinema ticket
2 SIDED PLATFORM
Two different user groups - headhunting agency / candidates
Variable (Discriminatory Pricing)
Advertising - communities, free services
- Google
INFOMEDIARY
4Square
Monetise User Information
MERCHANT MODEL
ITunes, buy from record companies and sell on.
DIRECT MODEL
Manufacturer straight to consumer cut out middle man/outlet store.
Made.com
SAX Design
AFFILIATE MODEL
Other people sell goods for a commision, generate and steer traffic
- Allow/Empower others to sell your product
- Amazon.com, recommenders gets a percentage of books sold.
- AllaboutYoga
COMMUNITY MODEL
SUBSCRIPTION MODEL
UTILITY MODEL
pay on demand - subscribe and pay for some of the content downloaded
Psonar - pay 1p per song (like utility business model), tied to user?
- does it undermine creative industries?
Spotify - subscription model 10per month, advertising, infomediary - push certain albums.
Itunes
Last.fmDesign a Business Model
- Brokerage
- Advertising
- 2 Sided platform
- Infomediary
- Merchant
- Direct
- Affiliate
- Community
- Subscription
- Utility
- Exhibition
----
+ other business models online
----
What would I like to monetise?
Web info, selling internationally. ideas.
Which business model?
Interactive digital media context - apps/websites/products
Make money for apps
1. Tours in UK/Europe for Chinese tourists (direct/merchant/advertising/affiliate)
2. Tours in Asia for English learners of Mandarin (direct/merchant/advertising/affiliate)
WendyWu tours
- Art piece
3. Learning Tool cd product/app/subscription online (direct/advertising)
for Educational schools.
4. Learning Game/Story (direct/subscription/advertising/affiliate)
Like skill cards.
- Product or Service? -
- Building a character
- Reading a story
Google Translate
---
AFTERNOON:
----------------
BUSINESS IDEA:
--------------------
1. Tours in UK/Europe for Chinese tourists (direct/merchant/advertising/affiliate)
????
Market - Tourists from China
2. Learning Tool cd product/app/subscription online (direct/advertising)
for Educational schools.
Market - Language Learners/Any age
3. Learning Game/Story (direct/subscription/advertising/affiliate)
Like skill cards.
Market - People interested in games
- pictures
4.Physical characters
- Name to upload to Moodle
- Mission statement/strapline
---
Continue to develop - if idea is not chosen
Group project - how does this fit into
IP - title for trademark
Get first, second, third option.
Serious gaming/Game theory?
- wargames/simulation - andragogy
- look at nudge theory / engage / send out a bill / council tax bill, thank you contributing.
- build engagement / reinforce the positive / build value.
What is the USP ? - Interactive way of learning through stories
Think of a Business Model
---
Educational Language Tool
Characters / Radicals
Images
Sentences
Stories
Music
Poetry
---
2. Tours in Asia for English learners of Mandarin (direct/merchant/advertising/affiliate)
WendyWu tours
Market - Tourists mainly English-speaking
---
Top level market
4-11
5% of market, turnover
----
harnessing energy
----
pitch the company, these are our products, this is what we do, this is our mission.
----
** make something to show them, must be interactive.
'The Internet of Things'
----
- don't put anything too personal, that you wouldn't want to group to start on.
----
- catch up
----
how do you want to make money in the future?
----
Alkin -
----
Moodle page - Assessments - check on PG03
---
Present business idea
- use 2 minutes max
- even 30 seconds is good
excite, show images, short sentences, add it online for access,
rehearse pitch in mirror, rehearse timing, speak calmly, write everything down,
project voice. vote on favourite business idea.
formative pitch and business plan
display exhibit/pitch to panel of would be investors.
---
Deliverables
---
Book on thursday - tutorial
---
s1 - introduction
s2 - presentation
s3 - visit to BL
s4 - business models
---
BUSINESS MODELS
How a business creates and delivers value.
(Revenue model = How is income generated)
BLENDED
EMERGING
'DIGITAL' BUSINESS MODELS
Long Tail - session 1
Flexible / Experimental pricing structures
Straight to use, no need to convince buyers (Manufacturers/Distributors)
Geographical price discrimination - Free in UK, Charged in Norway - see the reaction.
BROKERAGE business model
Enables/Facilitates market/trade
Creates a Trading platform
ebay - digital marketplace
paypal - transaction brokerage
auction house - traditional brokerage model
ADVERTISING MODEL / TRADITIONAL BROADCAST MODEL
Revenue from Advertising
Paid for creating space for Advertisers - ie Metro
Style.com
Capital 95.8 FM
4OD
YouTube
Cinema - not much, combined with cinema ticket
2 SIDED PLATFORM
Two different user groups - headhunting agency / candidates
Variable (Discriminatory Pricing)
Advertising - communities, free services
INFOMEDIARY
4Square
Monetise User Information
MERCHANT MODEL
ITunes, buy from record companies and sell on.
DIRECT MODEL
Manufacturer straight to consumer cut out middle man/outlet store.
Made.com
SAX Design
AFFILIATE MODEL
Other people sell goods for a commision, generate and steer traffic
- Allow/Empower others to sell your product
- Amazon.com, recommenders gets a percentage of books sold.
- AllaboutYoga
COMMUNITY MODEL
SUBSCRIPTION MODEL
UTILITY MODEL
pay on demand - subscribe and pay for some of the content downloaded
Psonar - pay 1p per song (like utility business model), tied to user?
- does it undermine creative industries?
Spotify - subscription model 10per month, advertising, infomediary - push certain albums.
Itunes
Last.fmDesign a Business Model
- Brokerage
- Advertising
- 2 Sided platform
- Infomediary
- Merchant
- Direct
- Affiliate
- Community
- Subscription
- Utility
- Exhibition
----
+ other business models online
----
What would I like to monetise?
Web info, selling internationally. ideas.
Which business model?
Interactive digital media context - apps/websites/products
Make money for apps
1. Tours in UK/Europe for Chinese tourists (direct/merchant/advertising/affiliate)
2. Tours in Asia for English learners of Mandarin (direct/merchant/advertising/affiliate)
WendyWu tours
- Art piece
3. Learning Tool cd product/app/subscription online (direct/advertising)
for Educational schools.
4. Learning Game/Story (direct/subscription/advertising/affiliate)
Like skill cards.
- Product or Service? -
- Building a character
- Reading a story
Google Translate
---
AFTERNOON:
----------------
BUSINESS IDEA:
--------------------
1. Tours in UK/Europe for Chinese tourists (direct/merchant/advertising/affiliate)
????
Market - Tourists from China
2. Learning Tool cd product/app/subscription online (direct/advertising)
for Educational schools.
Market - Language Learners/Any age
3. Learning Game/Story (direct/subscription/advertising/affiliate)
Like skill cards.
Market - People interested in games
- pictures
4.Physical characters
- Name to upload to Moodle
- Mission statement/strapline
---
Continue to develop - if idea is not chosen
Group project - how does this fit into
IP - title for trademark
Get first, second, third option.
Serious gaming/Game theory?
- wargames/simulation - andragogy
- look at nudge theory / engage / send out a bill / council tax bill, thank you contributing.
- build engagement / reinforce the positive / build value.
What is the USP ? - Interactive way of learning through stories
Think of a Business Model
---
Educational Language Tool
Characters / Radicals
Images
Sentences
Stories
Music
Poetry
---
2. Tours in Asia for English learners of Mandarin (direct/merchant/advertising/affiliate)
WendyWu tours
Market - Tourists mainly English-speaking
---
Top level market
4-11
5% of market, turnover
----
harnessing energy
----
pitch the company, these are our products, this is what we do, this is our mission.
----
** make something to show them, must be interactive.
'The Internet of Things'
----
- don't put anything too personal, that you wouldn't want to group to start on.
----
- catch up
----
how do you want to make money in the future?
----
Alkin -
----
Sunday, 19 February 2012
Business & Innovation - 2nd Visit to BL (18 February 2012)
Visit to look for materials in British Library Business and IP Centre:
--------------------------------------------------------------------
Searches on BL Catalogue:
'Language Companies UK Localisation'
Languages unlock business success
D658.3124 - HRM internation digest
Assessing future challenges...sourcing from China
D338 - Asia Pacific business review
Mobility & Localisation in language learning
D418.0071 - Jane Fenoulhet
Translation, globalisation and localisation - Chinese perspective
D418.020951
Internationalisation and localisation of websites: Navigation in English and Chinese language
D004 - Journal on data semantics
Multilingual mix in Hong Kong Advertising
Asian journal of communication
D380
Taiwan Economic Journal
I-LIFE Chinese language software
D330 - Far Eastern economic review
Politics, guanxi and the search for objectivity - the intracacies of conducting education research in Chinese contexts
D370.1959 370 - Comparitive Education journal
Esperant and Chinese anarchism
1907-1920, the translation from diaspora to homeland - language problems and language planning
D306.449 - ISSN 0272-2690
Grammatical metaphor in Chinese: A Corpus based study
D401 - Functions of language journal
ISSN: 0929-998X
Taiwan's dotcoms emerge as Kings of the Chinese-language Web
- Far Eastern Economic Review
D330 - ISSN: 0014-7591
China Markets Yearbook 2008
'The Chinese Web' - (中国网)
---
Search in BL Catalogue:
''Remembering Chinese Characters'
The Word Priority Effect in remembering Chinese characters
Zhonghu Xinlixu Kan (journal)
D150, Shelfmark: 3180.606000
How to remember Chinese characters
Mark Elvin, D495.1/1/1
ISBN: 0950489603
The effect of imagery-based mnemonics on the long-term retention of Chinese Characters
Journal: Language Learning
D407, ISSN: 0023-8333
Using Order Analytics Instructional Hierarchies of Mnemonics to facilitate Learning Chinese and Japanese Kanji characters
- Journal of Experimental education
D370
The effects of Visual Coding Mnemonics on Learning Chinese Characters in Computer-based instruction -
Kuo.M.-L.A;Hooper,S.
Journal: Educational technology research and development
D371.33, ISSNL 1042-1629
--------------------------------------------------------------------
Searches on BL Catalogue:
'Language Companies UK Localisation'
Languages unlock business success
D658.3124 - HRM internation digest
Assessing future challenges...sourcing from China
D338 - Asia Pacific business review
Mobility & Localisation in language learning
D418.0071 - Jane Fenoulhet
Translation, globalisation and localisation - Chinese perspective
D418.020951
Internationalisation and localisation of websites: Navigation in English and Chinese language
D004 - Journal on data semantics
Multilingual mix in Hong Kong Advertising
Asian journal of communication
D380
Taiwan Economic Journal
I-LIFE Chinese language software
D330 - Far Eastern economic review
Politics, guanxi and the search for objectivity - the intracacies of conducting education research in Chinese contexts
D370.1959 370 - Comparitive Education journal
Esperant and Chinese anarchism
1907-1920, the translation from diaspora to homeland - language problems and language planning
D306.449 - ISSN 0272-2690
Grammatical metaphor in Chinese: A Corpus based study
D401 - Functions of language journal
ISSN: 0929-998X
Taiwan's dotcoms emerge as Kings of the Chinese-language Web
- Far Eastern Economic Review
D330 - ISSN: 0014-7591
China Markets Yearbook 2008
'The Chinese Web' - (中国网)
---
Search in BL Catalogue:
''Remembering Chinese Characters'
The Word Priority Effect in remembering Chinese characters
Zhonghu Xinlixu Kan (journal)
D150, Shelfmark: 3180.606000
How to remember Chinese characters
Mark Elvin, D495.1/1/1
ISBN: 0950489603
The effect of imagery-based mnemonics on the long-term retention of Chinese Characters
Journal: Language Learning
D407, ISSN: 0023-8333
Using Order Analytics Instructional Hierarchies of Mnemonics to facilitate Learning Chinese and Japanese Kanji characters
- Journal of Experimental education
D370
The effects of Visual Coding Mnemonics on Learning Chinese Characters in Computer-based instruction -
Kuo.M.-L.A;Hooper,S.
Journal: Educational technology research and development
D371.33, ISSNL 1042-1629
Business & Innovation - PG03-03 - Visit to BL (14 February 2012)
Visit to British Libray Business & IP Centre:
---------------------------------------------
Mark - IP Lawyer
IP covers Non-tangible property
Confidential information - ie.Coke, recipe, trade secret, things imitators are going to want, market research insights. - Keep it confidential or lose it.
Copyright - literary work, composition.
covers Museums, Software, Articles, Designs.
Works of artistic craftsmenship.
Qualified monopoly
Project Gutenberg - old projects no longer in copyright
Date stamped, scanned with date
New process/creation. Is it new to people who specialise in that field?
Remember 'dynamite' - Patent draftsmen
Protection > Worldwide
Patents -longer timespan
Copyright
NDA - Non-disclosure agreement
Would Facebook happen in the UK?
Different between (R) and (TM)
Renew Trademark name every 10 years
Logo is automatically protected under copyright
Could still be protected by name
Word mark will give more protection than imagemark
Registered protection, need to think 5 years ahead.
Keep the application number to a minimum - (Check)
Ocado - Unregistered Trademark
Cannot use R without TM
C is automatic
Register in UK - about £170
different registration 'classes' - goods & services
IPOs allow people to register themselves
Look at the register at competitors
Make sure it is a registered trademark
Designs (Registered & Unregistered)
- Must be 'new' and 'original'
£200 - for insurance
Protection for ornamentation may not be covered - ie.Orla Kiehy, Febreeze
25yrs protection
Prove that logo is original
EU registration for signature
Window for registering, grace period in certain countries
ie.
CA - register
AU - register
UK - later registration
Certain jurisdictions can claim priority
£200 per hour - IP Lawyer
Confidential information:
- Online security (originals/backups)
- Control of data handling policies
- Vigilance/act quickly
- Online monitoring systems - picks up copies of registered names
- Don't release source code
- Watermark images
- Buy insurance
- Consider licensing to a larger company
Can transfer ownership of IP, with license to use in the UK
Patents
- where do you want to sell?
- your patent is publicly available online
Domain names - get obvious typos
Selling abroad?
Expanding abroad?
Register .cn address?
£600 for checking similar trademarks in the field/worldwide
Online search systems - for finding similar trademarks
- prevent 'genericide'/infringement of identity.
Beware of scams
12month grade period
For designers - In China you need certificates.
Standard licenses
> Creative Commons (c)
- check terms of license
- 'copyleft'
- attribution
British software assocation
Where are you?
Can lease out a license - whenever someone is using your kit, or you are using theirs.
- Different conditions for terminations of license, notice period, set end date, ongoing, termination via additional users.
- Exclusive license - affects licensing
Royalties - write it down and sign it.
Check IP in certain jurisdictions
images on websites - image could be someone elses, could offer to buy.
sync license, from record company (music), publishers who own IP
How to structure ownership of IP
Torts and Contracts
Patent County Court - costs are limited
Tax on IP - in the form of Corporation Tax
Mark Corran > mark@briffa.com
'Contracters Contract' - can keep ownership of work
Ltd - Liability of shareholder, director (joint liability) with company
---------------------------------------------
Mark - IP Lawyer
IP covers Non-tangible property
Confidential information - ie.Coke, recipe, trade secret, things imitators are going to want, market research insights. - Keep it confidential or lose it.
Copyright - literary work, composition.
covers Museums, Software, Articles, Designs.
Works of artistic craftsmenship.
Qualified monopoly
Project Gutenberg - old projects no longer in copyright
Date stamped, scanned with date
New process/creation. Is it new to people who specialise in that field?
Remember 'dynamite' - Patent draftsmen
Protection > Worldwide
Patents -longer timespan
Copyright
NDA - Non-disclosure agreement
Would Facebook happen in the UK?
Different between (R) and (TM)
Renew Trademark name every 10 years
Logo is automatically protected under copyright
Could still be protected by name
Word mark will give more protection than imagemark
Registered protection, need to think 5 years ahead.
Keep the application number to a minimum - (Check)
Ocado - Unregistered Trademark
Cannot use R without TM
C is automatic
Register in UK - about £170
different registration 'classes' - goods & services
IPOs allow people to register themselves
Look at the register at competitors
Make sure it is a registered trademark
Designs (Registered & Unregistered)
- Must be 'new' and 'original'
£200 - for insurance
Protection for ornamentation may not be covered - ie.Orla Kiehy, Febreeze
25yrs protection
Prove that logo is original
EU registration for signature
Window for registering, grace period in certain countries
ie.
CA - register
AU - register
UK - later registration
Certain jurisdictions can claim priority
£200 per hour - IP Lawyer
Confidential information:
- Online security (originals/backups)
- Control of data handling policies
- Vigilance/act quickly
- Online monitoring systems - picks up copies of registered names
- Don't release source code
- Watermark images
- Buy insurance
- Consider licensing to a larger company
Can transfer ownership of IP, with license to use in the UK
Patents
- where do you want to sell?
- your patent is publicly available online
Domain names - get obvious typos
Selling abroad?
Expanding abroad?
Register .cn address?
£600 for checking similar trademarks in the field/worldwide
Online search systems - for finding similar trademarks
- prevent 'genericide'/infringement of identity.
Beware of scams
12month grade period
For designers - In China you need certificates.
Standard licenses
> Creative Commons (c)
- check terms of license
- 'copyleft'
- attribution
British software assocation
Where are you?
Can lease out a license - whenever someone is using your kit, or you are using theirs.
- Different conditions for terminations of license, notice period, set end date, ongoing, termination via additional users.
- Exclusive license - affects licensing
Royalties - write it down and sign it.
Check IP in certain jurisdictions
images on websites - image could be someone elses, could offer to buy.
sync license, from record company (music), publishers who own IP
How to structure ownership of IP
Torts and Contracts
Patent County Court - costs are limited
Tax on IP - in the form of Corporation Tax
Mark Corran > mark@briffa.com
'Contracters Contract' - can keep ownership of work
Ltd - Liability of shareholder, director (joint liability) with company
Wednesday, 15 February 2012
Business & Innovation - 21st Century Trends (15 February 2012)
Look at the future according to:
Futuretimeline.net/21stcentury/
2013
Solar flares / China overtakes USA in scientific research / Gaia mission launched
3D technologies / Memrister tech / Mandatory body scanners / High speed rail London to Europe / Nanometre chips / Falcon Heavy / Chandrayaan-2 launch
2014
Internet for news coverage / World trade centre completion / Shanghai Tower /
World Cup in Brazil / Solar powered craft circumnavigation / Panama Canal extension
Personalised DNA sequencing for under $100 / PS4 / Terabyte SC cards
Robotic pack mules / Test flight of NASA Orion spacecraft / MAVEN probe / Rosetta Lander / Internet calls mainstream / Retail automation mainstream
2015
Global economic depression continues / Virtual reality return - 3D/hires graphics / Tiger exctinction threat / Millenium Development Goals / Expo 2015 Milan / Masdar City / Lunar tourist / High-tech Supercarriers / Solar updraft towers / Gay marriage legal in UK / Lithium-Ion batteries / 3D printing goes mainstream (later potential for nanofabricators/matter replicators) /
OLED screens widespread / 10nanometre chips / resurrection of wooly mammoth / Lifesaver bottles / Cartaret Islands abandoned in PNG / New Horizons arrives at Pluto / Dawn arrives at Ceres /
2016
China passes US in PPP / Euro 2016 in France / Rio Olympic Games (4 years of portuguese) / Apple Inc profits / Fuel efficient US vehicles / India manned space flight / First hotel in Space / Juno arrives in Jupiter / Agricultural robots on farms / Laser guns in Naval use / Holographic Versatile Disc (HVD) / i5k project completed / Strait of Messina Bridge completed / Chinese environmental cleanup / US presidential election / Gotthard Base Tunnel completed /
2017
EU expansion / Yemen Crisis / China megacity in Guangdong / 1km high skyscraper / FLNG platform in Australia / Nabucco pipeline completed / Dibang Valley Dam / Solar eclipse of USA / China Moon exploration project / NASA Space Launch System / Electric vehicles mass-produced / Electronic paper widespread / Traditional newspapers start obselence / Molecule teleportation
2018
Missile Defence shield in Europe / African Central Bank / Oil drilling in Arctic / FIFA cup Russia / James Webb telescope launched / Anti-obesity drug / Crossrail London
City Circle Line Copenhagen / Transbay Transit Center San Francisco / Robot Surgery / Robot insects / Ubiquitous internet nodes / Consumer devices with 100gb transfer speeds / Scientist drill into Earth's mantle / Mackenzie Valley Pipeline completed in Canada / Market for biofuels growing / Nigeria rainforests felled /
2019
China's first high-tech stealth fighter / ITER expiremental fusion reactor / International Linear Collider / ExoMars rover / Acute spinal injuries fully treatable / Exaflop barrier / Bionic eyes / Connected vehicle technology / Automated freight transport / Lunar-resonant streetlights / US copyright begins to expire, starting with works from 1923 / Jordan nuclear power plant / Aral Sea dissapears / Oil demand is outpacing supply /
2020
World Energy Crisis / Internet use reaches 5 billion worldwide / 5G Wireless standard / Text by thinking / Organ replacements from stem cells / Ultra High Definition TV / Holographic TV / Sweden becomes an oil-free country / HK MTR expanded / Fehmarn Belt Fixed Link (road tunnel) / Glacier regions in USA becoming ice-free / BepiColombo orbits Mercury / Exponential growth in Computer power / Smart meters in every UK home /
2021
Water crisis / Warming / Insect swarm in Eastern US / Mind-reading technology / Resuable single-stage to orbit spacecraft / Telecommuting is a standard flexible work option / Microchip miniaturisation /
2020s in general
Qatar hosts world cup / China's first space station / European Extremely Large Telescope / Nanotech clothing / Piezoelectric nanowires appearing in high-end products / Deafness is fully curable / Laser-driven fusion energy / Turkey celebrates 100th anniversary / Borneo rainforests threatened / Refuge crisis - Bangladesh / Square kilometre array / Petabyte storage devices / Threat of bio-terrorism peaking / Medical nanobots / Chinese economy boom and megacities / Vertical farms in cities / High-speed rail networks / Longevity extension / Soaring stress levels / Aquaculture fishing / Wireless electricity is ubiquitous / Sagrada familia completed / Europa Jupiter Space mission / BRICS overtake G7 / Carbon sequestration / Peak coal in China / Printed electronics everywhere / UK population at 70 million / UAV fighter planes / regenerated limbs / Human AI / Intelligent advertising / Lake Chad dissapears /
Futuretimeline.net/21stcentury/
2013
Solar flares / China overtakes USA in scientific research / Gaia mission launched
3D technologies / Memrister tech / Mandatory body scanners / High speed rail London to Europe / Nanometre chips / Falcon Heavy / Chandrayaan-2 launch
2014
Internet for news coverage / World trade centre completion / Shanghai Tower /
World Cup in Brazil / Solar powered craft circumnavigation / Panama Canal extension
Personalised DNA sequencing for under $100 / PS4 / Terabyte SC cards
Robotic pack mules / Test flight of NASA Orion spacecraft / MAVEN probe / Rosetta Lander / Internet calls mainstream / Retail automation mainstream
2015
Global economic depression continues / Virtual reality return - 3D/hires graphics / Tiger exctinction threat / Millenium Development Goals / Expo 2015 Milan / Masdar City / Lunar tourist / High-tech Supercarriers / Solar updraft towers / Gay marriage legal in UK / Lithium-Ion batteries / 3D printing goes mainstream (later potential for nanofabricators/matter replicators) /
OLED screens widespread / 10nanometre chips / resurrection of wooly mammoth / Lifesaver bottles / Cartaret Islands abandoned in PNG / New Horizons arrives at Pluto / Dawn arrives at Ceres /
2016
China passes US in PPP / Euro 2016 in France / Rio Olympic Games (4 years of portuguese) / Apple Inc profits / Fuel efficient US vehicles / India manned space flight / First hotel in Space / Juno arrives in Jupiter / Agricultural robots on farms / Laser guns in Naval use / Holographic Versatile Disc (HVD) / i5k project completed / Strait of Messina Bridge completed / Chinese environmental cleanup / US presidential election / Gotthard Base Tunnel completed /
2017
EU expansion / Yemen Crisis / China megacity in Guangdong / 1km high skyscraper / FLNG platform in Australia / Nabucco pipeline completed / Dibang Valley Dam / Solar eclipse of USA / China Moon exploration project / NASA Space Launch System / Electric vehicles mass-produced / Electronic paper widespread / Traditional newspapers start obselence / Molecule teleportation
2018
Missile Defence shield in Europe / African Central Bank / Oil drilling in Arctic / FIFA cup Russia / James Webb telescope launched / Anti-obesity drug / Crossrail London
City Circle Line Copenhagen / Transbay Transit Center San Francisco / Robot Surgery / Robot insects / Ubiquitous internet nodes / Consumer devices with 100gb transfer speeds / Scientist drill into Earth's mantle / Mackenzie Valley Pipeline completed in Canada / Market for biofuels growing / Nigeria rainforests felled /
2019
China's first high-tech stealth fighter / ITER expiremental fusion reactor / International Linear Collider / ExoMars rover / Acute spinal injuries fully treatable / Exaflop barrier / Bionic eyes / Connected vehicle technology / Automated freight transport / Lunar-resonant streetlights / US copyright begins to expire, starting with works from 1923 / Jordan nuclear power plant / Aral Sea dissapears / Oil demand is outpacing supply /
2020
World Energy Crisis / Internet use reaches 5 billion worldwide / 5G Wireless standard / Text by thinking / Organ replacements from stem cells / Ultra High Definition TV / Holographic TV / Sweden becomes an oil-free country / HK MTR expanded / Fehmarn Belt Fixed Link (road tunnel) / Glacier regions in USA becoming ice-free / BepiColombo orbits Mercury / Exponential growth in Computer power / Smart meters in every UK home /
2021
Water crisis / Warming / Insect swarm in Eastern US / Mind-reading technology / Resuable single-stage to orbit spacecraft / Telecommuting is a standard flexible work option / Microchip miniaturisation /
2020s in general
Qatar hosts world cup / China's first space station / European Extremely Large Telescope / Nanotech clothing / Piezoelectric nanowires appearing in high-end products / Deafness is fully curable / Laser-driven fusion energy / Turkey celebrates 100th anniversary / Borneo rainforests threatened / Refuge crisis - Bangladesh / Square kilometre array / Petabyte storage devices / Threat of bio-terrorism peaking / Medical nanobots / Chinese economy boom and megacities / Vertical farms in cities / High-speed rail networks / Longevity extension / Soaring stress levels / Aquaculture fishing / Wireless electricity is ubiquitous / Sagrada familia completed / Europa Jupiter Space mission / BRICS overtake G7 / Carbon sequestration / Peak coal in China / Printed electronics everywhere / UK population at 70 million / UAV fighter planes / regenerated limbs / Human AI / Intelligent advertising / Lake Chad dissapears /
Monday, 13 February 2012
Business & Innovation - KINETICA 2012 Exhibition (12 February 2012)
Sample of pictures from the exhibition:
-------------------------------------------
-------------------------------------------
Tuesday, 7 February 2012
Business & Innovation - PG03-02 (07 February 2012)
PG03-02 (7
Feb 2012)
------------------------------
Reflections on Group Presentation on Luxury:
- A non-video slide within Prezi would have helped to show an alternative image, in case a particular video did not load, due to internet connection problems.
- People were not sure where the start/finish/prev/next/continue buttons were.
- As each person should be speaking for a minute, it would be more concise for each speaker to have just a few examples to show. This both keeps it shorter for the audience and also makes it more memorable for them.
- Late entries were added into the presentation, just before the presentation are possible with Prezi although challenging when we were elected to be the first group.
- No shows for the presentation also presented difficulties when it came to that person's slides. The workaround was to ask someone in a similar area to talk about the slides.
- It was noted that future trends looking forward over 5 years were not explored.
Improvements for group presentations for next time:
- Build in non-video slides
- Explain to each person what are the controls.
- Prevent late entries
- Prevent no shows
- Explore future trends
- Rehearse and keep to time!
Notes on other group presentations:
- Ritual – can be daily customs or special occasions.
- CISCO – try on clothes in store
- RFID – wave and pay – olympics
Twine app
Social media – crowd funding & crowd sourcing
Essential to being human
Incubation talk – Chris Thompson
120 companies registered in Digital Peninsula
Ogilvy
Startups:
Portal Entertainment
Fail better games
Leemail
Stromatolite
Michaela Magas
- criticalpractice.org
- openproduct.blogspot.com
- http://www.vimeo.com/29618656
- http://tinyurl.com/ydux73s
Simbell - Helping connect people to work
Artistic Films - Luana di Pasquale
Owen Wall Ceramics - ceramics and glass
Abberent Architecture
Transmedia exports
EDRF projects
Lisa Humber – Incubator advisor/expert
Nudge – ie.The Hole (3D)
Physiological architectureint
'Serendipidity' looked at products that have been created by chance.
Product obselence
Look at inventions:
The Crisp
The Mobile
etc.
Analysing music to form fonts
Edison - Film
could have looked at the history of luxury
Luxury - competitions between brands?
Use diagrams in presentations
Practise louder voice
Where do you see it going?
Future trends
Think 5 years ahead
Short form promos
Meet next week at British Library - 11am (21 Feb) - Take Readers Card
Look at Michael Porter - example of the Value Chain, from 1986
AR video - from Caroline [url link TBC]
Projected Surface
Gestural Interface
Mandarin conversations with Bill - late afternoon
3 Kingdoms Game - reworks ideas by superimposing famous celebrities, animals, and people around 1949.
San Guo Sha - (Spoof Card Game)
Can use the idea of the cards for learning characters, possibly with accompanying illustrations and attibutes such as ability or skills to also play as a game.
gong1 neng2 pai2
function card
jue2 se4
vote card
shen1 fen4 pai2
identity card
jue2 se4
Augmented Reality idea
1.Character printed on Card, floating virtual image superimposed above.
2.Image printed on Card, floating virtual character superimposed above.
------------------------------
Reflections on Group Presentation on Luxury:
- A non-video slide within Prezi would have helped to show an alternative image, in case a particular video did not load, due to internet connection problems.
- People were not sure where the start/finish/prev/next/continue buttons were.
- As each person should be speaking for a minute, it would be more concise for each speaker to have just a few examples to show. This both keeps it shorter for the audience and also makes it more memorable for them.
- Late entries were added into the presentation, just before the presentation are possible with Prezi although challenging when we were elected to be the first group.
- No shows for the presentation also presented difficulties when it came to that person's slides. The workaround was to ask someone in a similar area to talk about the slides.
- It was noted that future trends looking forward over 5 years were not explored.
Improvements for group presentations for next time:
- Build in non-video slides
- Explain to each person what are the controls.
- Prevent late entries
- Prevent no shows
- Explore future trends
- Rehearse and keep to time!
Notes on other group presentations:
- Ritual – can be daily customs or special occasions.
- CISCO – try on clothes in store
- RFID – wave and pay – olympics
Twine app
Social media – crowd funding & crowd sourcing
Essential to being human
Incubation talk – Chris Thompson
120 companies registered in Digital Peninsula
Ogilvy
Startups:
Portal Entertainment
Fail better games
Leemail
Stromatolite
Michaela Magas
- criticalpractice.org
- openproduct.blogspot.com
- http://www.vimeo.com/29618656
- http://tinyurl.com/ydux73s
Simbell - Helping connect people to work
Artistic Films - Luana di Pasquale
Owen Wall Ceramics - ceramics and glass
Abberent Architecture
Transmedia exports
EDRF projects
Lisa Humber – Incubator advisor/expert
Nudge – ie.The Hole (3D)
Physiological architectureint
'Serendipidity' looked at products that have been created by chance.
Product obselence
Look at inventions:
The Crisp
The Mobile
etc.
Analysing music to form fonts
Edison - Film
could have looked at the history of luxury
Luxury - competitions between brands?
Use diagrams in presentations
Practise louder voice
Where do you see it going?
Future trends
Think 5 years ahead
Short form promos
Meet next week at British Library - 11am (21 Feb) - Take Readers Card
Look at Michael Porter - example of the Value Chain, from 1986
AR video - from Caroline [url link TBC]
Projected Surface
Gestural Interface
Mandarin conversations with Bill - late afternoon
3 Kingdoms Game - reworks ideas by superimposing famous celebrities, animals, and people around 1949.
San Guo Sha - (Spoof Card Game)
Can use the idea of the cards for learning characters, possibly with accompanying illustrations and attibutes such as ability or skills to also play as a game.
gong1 neng2 pai2
function card
jue2 se4
vote card
shen1 fen4 pai2
identity card
jue2 se4
Augmented Reality idea
1.Character printed on Card, floating virtual image superimposed above.
2.Image printed on Card, floating virtual character superimposed above.
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