PG02-Cycle3-Brief-and-Research (25 Nov 2012)

BRIEF:
As an individual, create a concept (around the theme of ‘time and space’) inspired by/working with the National Maritime Museum and LCI.

Build and construct one prototype. Prepare and deliver one pitch to a panel (NMM/B.Pollmuller/J.Gardiner) that illustrates your concept and pilot.(summative assessment: 23rd January 2013)

(about 2 months before pitch)

Throughout the project, contribute to a Learning Log. Use this as a tool to track progress and note applicable research and technologies for the major project. The log can be an online resource (e.g. Blog / Wiki) and a link to it must be emailed to the project tutor.

*Note applicable research and technologies for the major project

The Learning Log is not formally assessed, but at the end of the unit its content is distilled into a Learning Log Progress Report that is summatively assessed.

Deliverables: What needs to be delivered? What has the client asked for?

·         Proposal with prototype

·         Concept around the theme “Time and space”/NMM

·         One prototype

·         Individual pitch

·         Learning log

The opportunity:

What’s the challenge?

What’s the opportunity?

Research your client!

·         To develop a concept, e.g. products and services that engages NMM's visitors in a more interesting and interactive way (e.g. immersive) by using new technologies.

The client: NMM: Who are they? What are their objectives?

The product: (the current situation).

·         Look into products and services that they offer already

The Audience: Visitors: Who are they? What’s their culture? What are they interested in?

·         You are not limited to the audience; however it would be beneficial if your research covers both sides of the spectrum

What: What do we want them to do with it? What do we want to achieve? How are we measuring success?

·         We want to make people experience the museum more or differntly?.

·         We want to use findings in this project to support the NMM in creating new visitors experiences which will include interactive and immersive activities.

 Why: Why would they care? What difference does it make? What value can we create for them?

·         You need to figure it out yourself!

Considerations & constraints:

·         You have 5 weeks to finish the project.

·         You need to work independently (no group work at this stage)

·         You need to research technologies.

Dates and deadlines:

28th November: Visit to LCI, Meet 12.30, LCI Productions Ltd, 55 Merthyr Terrace, London, SW13 8DL, UK

5th December: Short pitch of initial idea, plus 100 words to explain your project proposal

23rd January 2013: Final, summative INDIVIDUAL presentation and pitch. END of cycle 3!