Language Learning Tool Group Presentation:
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Presentation by Elkin and myself.
Demonstration of mobile phone, speaking into the phone with audio reply recording.
Prezi Presentation of LLT. Slides produced by Maria Dodi. Background by Elkin Atwell.
Script of conversation demonstrated by Elkin in the presentation...renderered on mobile
Presentation by each group
1.Mountain Dweller presentation
Outdoor retail
16,000 for pilot (investor interested in idea)
+ interest from National Trust or Berghaus
- most money is in hiring equipment
Four diff customer profiles
Costs: 1500k for recce.
Questions/Feedback:
- Sky have a smaller market share. Pitch to TV companies to be a partner.
- Series.5 minute piece, target corporate sector first, then commission.
- Identification of users, not neccessarily correct.
- Customers - retail companies and retailers. Sponsorship from a shop.
- Show that you are specialists.
- Don't read off the slides
- Customer profiles not detailed enough
- Need to do actual research
- Want to see the pricing strategy, what are they likely to pay.
2.COBOT presentation
Helping kids to understand code
- Physical toy
- Virtual, Physical, Educational, Programming
- closest product, mindstorm (£240)
- Bee Bot
- Moshi monsters
- infographics look
Boys
Demographic
Users, Co-users, Potential users
Two personas
- David, age 6
- Lara, age 8
2 big social sites, big penguin, clock.
Benefits:
Societal
Business
End user benefits
Service quality
Content quality
Link co-user with user (parents learn with kids)
Importance on community
Timeframe:
3 months
6 months
1 year
3 years
- Finish with logo
Feedback
- Make a prototype to test on kids, to test emergent behaviours
- Talk to board manufacturers
- On pricing, competition is £240.
- Potential competition or case studies not shown. (Barney and Furby similar)
- Think about production costs, and subscription model
-
3.BucketList LIFE
List of aspirations, goals, wishes, targets, desires, intentions.
Website promoting a more active and fulfilling lifestyle.
- Encouragement to share ideas and experiences
Interface for website, Scratch map
List of places
Comment feed
Make it happen button
Ones that achieved, have photos
Swim with Dolphins displays sponsored adverts, linked with google ads
Event, football club going on tour, who is attending
Homepage, with activity log
Photo printing service
Can create merchandise
Customer profile, Age 27, ambition to do certain things
Costs chart showing Year 1, Year 2, Year 3
Total costs: 250k
Revenue streams - Banner ads, affiliate advertising, Google ads
Print service
Life Exhibition, with companies
Life Festival, with activities
Marketing campaign - TV Commercial, Exhibitions, Online Advertising, Social Media
Why will it succeed, no site like it.
Encourage connectivity
Advertising stream.
Unique revenue streams such as direct print service and an exhibition
Main costs in first year
Questions/Feedback
4.Language Learning Tool
SODA - interested in figure, they have a colleague who works on language learning
On the cost, we need to sell enough volume, for the price.
Look at businessfinance.com
Feedback
5.MONICA JETHWANI
Designing footwear around comfort
Market overview
Look at different brands
Political factors, economic crisis, olympics
Movement towards healthy lifestyle
GAP analysis
Competition analysis
Looked at their USPs
Key findings - lack of brand development in comfort sector
Concept, image, vision, mission, brand priority.
Brand design, added value, personality, character, brand essence.
Brand signature, Optima font, easy to read, precise
Product mix, Comfort, Gels, Insoles, support for shoe
3D prototyping, 3D software.
Sourcing decisions, leathers, factory, packaging.(from different locations)
Primary consumer (30) / secondary consumer (40)
Promotional activities - website, word of mouth, blog (fireball).
More research needed on advertising
Brand goals - short temr, mid term, long term
Break even analysis - 5500 a month overhead
Small business, 3 people.
Costs of production.
Experience curve
SWOT
Feedback: Look at 'shoes of prey'
Selling online, and in store. Send a home kit.
A little studio, which is a lifestyle, relax and see the collection.
Consider more about the 3D scan of the foot, to make the shoe.
6.FOOD PRINTER
Nutrimatic group
Concept of 3D printing
Description of product
Nutritional, depending on country there are different nutritional guidelines
Tofu-based material goes into the machine
Various textures, with different colours, and nutrients, then this is printed
Create a nutritional food for kids
Gives them the opportunity to create things that are printed automatically
Advantages of product
Technical specs of machine are simple, rough costing
Poly-propolene model
Blender/ice cream maker machine
Technologically rotates, blend the ingredients, rotating wheel and nozzle.
Costing - Finance over 3 years
Colour coding of costing
Digital Fabricator
Loan from the bank
Short and mid-term loans
Business partner - company
£10k per year loan
Micro loan
Personas
Unique product
Location: London
Feedback:
- Samples would be good
- Cardboard model of blender
- Not understanding what is being sold
- Look at chocolate printer, can print a logotype for companies
- image of the food items are good.
- distribution model - frozen/dried/other.
- need actual marketing research - people who have dietary requirements
- not sure whether machine is a blender, food printer.
- experimental food lab.
7.3D STEREO GLASSES
LOGOTYPE: OCULAR
early stages of research
stands for eye
AR in red and cyan represents that they are look at 3D and Augmented Reality
Innovative tech - Google Goggles
Demo of AR
start webcam, tracks face
sequenced demo
set of frames added in the 3D view
choose colour, pattern, tint
enter prescriptions
build design
3D animation of 3D glasses
which one works with the TV, size of glases
upload own pattern
huge capability, from age 2 to age 40
keep everything in house
mark will approach companies, Rayban, Oakley, etc.
bespoke, working with design team
outsource to factories
7 day period with glasses
market/customer profiles - should be simplified further.
breakaway position - how 3D glasses are perceived, fashion accessories
logos of competitors
website - designyourowneyeware.com
put up image that you have taken, and make the subscription.
chart of logos, and product placement, positioned along item cost of brand from £1 to £120.
Feedback:
- Didnt say who to sell to
- How is it going to be made, by whom?
- Factory not yet identified/shortlist of names for production
- manufacturing processes, factories want to produce high volume/vs create on demand.
- shop space can be saved. creating a buzz with the website.
- person who founded online glasses, now age 27...look at him.
- look at ad ons for 3D gaming.
8.PORTICO - Art Collective
Considered as a not for profit organisation
mission statement - support the members who are artists
services - company will be the professional front
different skills
comparable organisations - airside, eyebeam, catalyst, transmission gallery.
catalyst, take applications for funding
collective, art graduates, supported by scottish council, can take on residences
eyebeam, US-based, background in digital media
graduate from art school, then form professional collaborations
customer profiles, young artists, with limited income and tight budget, age 20-30
commercial customers - approach art council funding
collaborate with other existing design studios, art council funds
SWOT analysis, lots of text on colour bgs, internal/external
need to find a niche
marketing strategy, mount creative and artistic guerilla marketing campaigns
website, have examples of work, show a demo reel
portico logo
financial 3 year plan, can get tax breaks, register with companies house
- need to distill the information, and show less financial figures
Feedback:
- funding for website?
- google Portico, already exists
- further understanding of the marketplace, public sector/private
- too many lists, scratching the surface
- what is the benefit?
- greenwich has vacant shops, shop space, exhibition areas
- show examples, organising premises
- hard to figure which is the best way to go, need to shortlist, less brainstorming
- do they really want to be a not for profit
- look at maker spaces example
- consider laser cutters, etc.
- opportunities for vacant shops, rota - 1 day a week
9.StreamArt TV
Electric Highway
Art performances, music
High quality HD screens
main idea is mainstream music events
choices of good music content is limited by companies or distributors
one stage, one people concert already organised at Rave
rock, rap, experimental
main promo
simlilar to barcelona TV
can watch on TV sets
next event - Sound check - 24th may
tech - supported by open source platform, content management syndication
people can upload their own videos, via website. - streaming delay demo.
faster technology, looked at brand loyalty
ustream, North american
bluefish
students are the best market, roll out stream art in universities
mindmap
looking for chat facility, she likes profiles of artists, wants a dedicated music site
they ran a survey to find the people
income / expenditure
model like youtube model (business model
Feedback
what are you going to source, and how are they going to pay for it.
2 pounds a month is not much.
look at branding more, only interested in electronic music
tech based on open source stack
kaltura - open source video platform
they can provide,control and monetise the content
could tap into fan site, streaming, fans could pay per view.
plug into social networks
real-time interaction is important, future-proofing
website linked with a database
reservation about the revenue, better to charge more or less
likes sponsorship - also brings in revenue
two pounds a month, take micro-payment, 3 pounds to watch a live concert
enabling bands to perform, without them having to sell singles, and struggle to get established.
data protection issue, important info on users. can it be sold on?
disclaimer, part of ethics
10.Mystery Team
Our value - Tradition, Creativity, Sustainability, Knowledge, Innovation
New type of squeezable packaging combined with wool products
unique product
squeeable packaging - food, fashion, minimise wool production
what are the goals
open a small concept store in london
export brand worldwide
use a sustainable material
3D image of squeezable packaging, compresses into a small space.
NEFAB - global packaging
boost national production of wool
what is our target audience, Holly, age 26, student.
what about the market brand - target topshop and urban outfitters
goal to open a concept store in london, within economic crisis era
look at changing the environment
factors: socio-cultural, tech, economic, ecological
SWOT analysis
strength - design packaging
weakness - stable suppliers
opportunities - creating a link between companies
threats - low entry barriers
marketing strategy - target UK unisex 20s/30s, start in UK
environmental issues, product month, financials, establish presence in 2nd year.
Feedback:
Sustainable packaging is good
Could set sights higher
Ecological packaging
Knitting - pun with Wool, why wool should go inside a plastic wrapped product
Likes PLA, renewable
Think about forms of packaging that are suited to the material.
Bought a cubed t-shirt from Muji, something that could be packaged compactly.
American apparel would work for this similar line.
Need to create value, art piece.
What is trying to be achieved? Packaging into suitcases, other?
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Written feedback recvd next week
14.15
Professionalising yourself for Industry, Major Players
Katie, Izzy
Building yourself as a brand
Communicating the brand
Getting the brand out there
Common mistakes
Building yourself as a brand
- broad range of skills, plus a particular skill
- visual identity, keep them simple
- redesign AC identity
- allow work and experience to shine through
- core to building the brand, and offer USPs
- business cards and promotional materials
Communicating the brand/Getting the brand out there
- CV, sample of work - show reel, portfolio, website
- Personal statement - be unique (dont just talk a
- What are you good at.
- USPs, ie.HTML, etc
- Concise, 1 to 2 pages max
- Can use vimeo
- Print CV, always available as a print version
- Online/PDF CV
- Website VS Premade (Vimeo, Cargo collective, etc)
- Conform to brand
- Freedom to experiment with own website
- MyDesign agency looks for interns, works with branding, distribution, etc.
- Portfolio, take us on a journey, be concise with the work, know what you are talking about.
- 8-10 projects in enough
- 30-40 minutes to go through work
- Vary, interact with clients, start with what they are interested in
- Take samples, mockups, only present the best work
- Get the brand out there
- Need to get people to the website, 'networking' not just online!
- go to events, meeting people, peer 2 peer referral is important.
- internships are invaluable, they should never cost you, should be paid expenses.
- Interviews, research clients and work.
- They should know that you are interested.
- Timing is everything. Don't be too early, or too late.
- Be proactive and be organised. Know what freelance work is coming up.
- Be enthusiastic - even if you realise it is not for you.
- Everyone talks
- Ask questions, how social they are, whats coming up for them, what do they think about a conversation
- Perm VS Freelance
- Studio/agency experience is vital
- Need own network to freelance, to last for months on time
- Agencies will normally want a safe pair of hands
- If you do choose to go freelance, day rate of £80-£100
- Register as a Sole Trader - Own tax, register for tax return, own invoice, personal liability insurance
- Umbrella company - manage tax, P60 + P45, £20-30 per timesheet
timesheet per each client, per week.
Common mistakes
- Spell check
- Contact details - not always included
- Pixelated images and videos, use the right filetype size
- PDF CV, not MS Word (not creative
- Being scared
- Read magazines and blogs, know the industry
- Generic applications
Questions/Points
Should know the main skill
Adding a cover letter makes it not an application, cover letter better as an email
How do Major Players connect with LinkedIn ?
Recommendations
Join groups on LinkedIn - searches on 'groups'
Work with leading agencies
Startups require more all round skills
Think about the timing, within the portfolio demo, take samples
site: CarbonMade
site: Behance
site: Cargo Collective
polished
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LLT: How could we improve for project and presentation for next time?
1.BRAND
- Need to think more about the identity, logo, brand.
- What word represents us.
SALES
- cost/distribution/sales volume issues
PROTOTYPE
- a tangible product, or website to show the product
GROUP
FINANCIALS
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