Business & Innovation - 2012-04-29 - Generating a new name for Language Learning Tool

The Language Learning Tool needs a new name. I have been thinking that there are several ways to generate a new name.

These are some of the ways that a new name can be created:
1. Analysing the competitor's name, to identify where their name comes from and if there are any strategies that they apply for their naming systems.
2. Personal brainstorm of new names based on own experience
3. Group brainstorm of new names
4. Marketing surveys to encourage target audience ideation of suitable names and vote on popularity.

Once a new 'name' can be found, that is unique and does not already exist as a registered name, then the group can move on to creating a 'brand', and then create and produce the 'marketing materials' for this name and brand.

1. Analysising Competitor names:
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Let's Learn Mandarin
(Let's (action/encouragment) Learn + Language)

BBC Online Chinese
(BBC + Online + Language)

ChinaGram
(Country + Gram to indicate a drawing, record, or diagram)
ie.Telegram, Tangram, etc.

ChinesePod.com
(Language + Podcast sound recording abbreviation)

Mandarin Madness
(Language + unusual/surprising/active word)

Man Man Lai
(Chinese for Do it Slowly)

Mindsnacks
(Mind/thinking + food/snack) - Food for thought

Nciku
(N+CI+KU / N+CIKU)
nciku comes from our Chinese name “n词酷”, pronounced ncíkù (’εn’tsɪku / en-suh-koo). “n” stands for “next”, while “词” means “word” and “酷” means “cool”. cíkù is also the sound of “词库”, which means “warehouse full of words”. (Next word is cool / Next warehouse full of words)

Pinyin Trainer
(Romanised writing + application as the trainer) (Subject + Object)

Pleco
(Catfish)

Rosetta Stone
(Key to deciphering another language)

Skritter
(New word based on the idea of a Critter creature writing)


2. Personal brainstorm
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Themes for a Language Learning Tool:
Speech, Speed, Learning, Time, Memory.

LangLearning (Generic abbreviation of Language Learning)
Speakwish (same as above)
SpeakLang (same as above)
LangSpeak (same as above)

SpeakThai (Speak+Language)
SpeakChinese

LearnThai (Learn+Language)

MemeThai (Meme+Language)
MemePortuguese

QuikThai

SpeekThai (Speek+Language)

AudioSpanish (Audio+Language)

TimeThai (Time+Language)

'Animals'

GeckoFrench (Animal+Language)
FrogFrench (same as above)
PandaChinese (same as above)
OxChinese (same as above)
TigerChinese (same as above)


DragonLearn (Animal+Learn)
FrogLearn (same as above)

KwaiChinese
KwaiFrench / RapidoFrench (Fast+Language)

'Operators'

AddHindi (Add+Language)
AddChinese (Add+Language)

Chineasy (Combination of Language and Easy)
Portuguesy (same as above)
Frencheasy (same as above)
Thaieasy (same as above)

Chinease (Combination of Language and Ease)
Portuguease (same as above)
Frenchease (same as above)
Thaiease (same as above)

AdvantageChinese (Advantage+Language)
AdvantageThai (same as above)

Names of things in Chinese culture:
ShufaChinese (pinyin for calligraphy+Language) (sounds like 'shoo, or sofa', but ok)
ShuohuaChinese (pinyin for speak+Language) (sounds like 'shore' or 'sure')
ShengyinChinese (pinyin for voice+Language) (ok, no close resemblance to english words)
XiezuoChinese (pinyin for writing+Language) (hard to pronounce correctly)
MaobiChinese (pinyin for brush+Language) (sounds like 'mao', easy to prounounce though.)
LuxingChinese (pinyin for journey+Language) (sounds like 'losing'!)


Metaphors for learning and advancement:
LadderChinese
StepChinese
StairwayChinese
WayChinese or WeiChinese (as in hello on phone)

WayLanguageLearning


3. Group brainstorm
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4. Marketing survey feedback
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Business & Innovation - 2012-04-29 - Meeting of Meridian Society / SACU - Calligraphy and Opera Demonstration

Today, I made a visit to see a calligraphy demonstration Kam Sang Law on behalf of the Meridian Society at the National Union of Journalists. He showed five styles ways of writing the character Dragon, (as 2012 is the 'Dragon' Year.) - Seal script, Regular, Cursive, Steady, Running, Cursive-Running styles.

I contacted Mr Kam Law, through the Meridian society with the interest of receiving a quote to write calligraphic characters as either regular or running form for the Language Learning tool. The opportunity to commission work supports the ideas of authority and uniqueness (real practice), authenticity and understanding (native writer and artist), and personal (in the sense of meeting with the artist) to present within the Language Learning Tool. He is a well respected calligrapher who has been practising for 27 years and is originally from Hong Kong, now based in London.

It was particularly interesting to note that the characters were written on a long scroll of fine absorbent rice paper. Written vertically from the top, moving the paper up for each new character form. The brush was mostly held vertically.

On the table there were grey circular stone disc paperweights with the emblem of a standing 'horse' stamped into them.

Next to this there is a large brush designed to be able load sufficient ink to create long running strokes, with a finer pointed tip to execute finishing points.

The brush is on a classic 'Shan' mountain-shaped brush holder, a loading and mixing dish containing a a pool of ink, next to a cup of water, bottle of indian ink, and other brushes stored in a box.

The paper absorbed the ink very quickly.

There was a conversation between the members of the society on the dragon form, and whether this also appeared as a radical in other characters.

Hidden below some of the papers was an ink-filled bamboo mat. This was a similar mat to those used for rolling sushi, and presumably used as a rolling container for the brushes after painting.

 The video here shows the brush movements.

Meridian society: http://www.themeridiansociety.org.uk/

SACU: http://www.sacu.org/

Business & Innovation - PG03-10 (Cycle 2) Presentation (24 April 2012)

Language Learning Tool Group Presentation:
---------------------------------------------

Presentation by Elkin and myself.

Demonstration of mobile phone, speaking into the phone with audio reply recording.

Prezi Presentation of LLT. Slides produced by Maria Dodi. Background by Elkin Atwell.

Script of conversation demonstrated by Elkin in the presentation...renderered on mobile

Presentation by each group

1.Mountain Dweller presentation
Outdoor retail
16,000 for pilot (investor interested in idea)
+ interest from National Trust or Berghaus
- most money is in hiring equipment

Four diff customer profiles
Costs: 1500k for recce.

Questions/Feedback:
- Sky have a smaller market share. Pitch to TV companies to be a partner.
- Series.5 minute piece, target corporate sector first, then commission.
- Identification of users, not neccessarily correct.
- Customers - retail companies and retailers. Sponsorship from a shop.
- Show that you are specialists.
- Don't read off the slides
- Customer profiles not detailed enough
- Need to do actual research
- Want to see the pricing strategy, what are they likely to pay.

2.COBOT presentation
Helping kids to understand code

- Physical toy
- Virtual, Physical, Educational, Programming
- closest product, mindstorm (£240)
- Bee Bot
- Moshi monsters
- infographics look
Boys
Demographic
Users, Co-users, Potential users
Two personas
- David, age 6
- Lara, age 8
2 big social sites, big penguin, clock.

Benefits:
Societal
Business
End user benefits
Service quality
Content quality

Link co-user with user (parents learn with kids)
Importance on community

Timeframe:
3 months
6 months
1 year
3 years

- Finish with logo

Feedback
- Make a prototype to test on kids, to test emergent behaviours
- Talk to board manufacturers
- On pricing, competition is £240.
- Potential competition or case studies not shown. (Barney and Furby similar)
- Think about production costs, and subscription model
-

3.BucketList LIFE
List of aspirations, goals, wishes, targets, desires, intentions.
Website promoting a more active and fulfilling lifestyle.
- Encouragement to share ideas and experiences
Interface for website, Scratch map
List of places
Comment feed
Make it happen button
Ones that achieved, have photos
Swim with Dolphins displays sponsored adverts, linked with google ads
Event, football club going on tour, who is attending
Homepage, with activity log
Photo printing service
Can create merchandise
Customer profile, Age 27, ambition to do certain things
Costs chart showing Year 1, Year 2, Year 3
Total costs: 250k
Revenue streams - Banner ads, affiliate advertising, Google ads
Print service
Life Exhibition, with companies
Life Festival, with activities
Marketing campaign - TV Commercial, Exhibitions, Online Advertising, Social Media
Why will it succeed, no site like it.
Encourage connectivity
Advertising stream.
Unique revenue streams such as direct print service and an exhibition
Main costs in first year

Questions/Feedback

4.Language Learning Tool
SODA - interested in figure, they have a colleague who works on language learning
On the cost, we need to sell enough volume, for the price.
Look at businessfinance.com

Feedback

5.MONICA JETHWANI
Designing footwear around comfort
Market overview
Look at different brands
Political factors, economic crisis, olympics
Movement towards healthy lifestyle
GAP analysis
Competition analysis
Looked at their USPs
Key findings - lack of brand development in comfort sector
Concept, image, vision, mission, brand priority.
Brand design, added value, personality, character, brand essence.
Brand signature, Optima font, easy to read, precise
Product mix, Comfort, Gels, Insoles, support for shoe
3D prototyping, 3D software.
Sourcing decisions, leathers, factory, packaging.(from different locations)
Primary consumer (30) / secondary consumer (40)
Promotional activities - website, word of mouth, blog (fireball).
More research needed on advertising
Brand goals - short temr, mid term, long term
Break even analysis - 5500 a month overhead
Small business, 3 people.
Costs of production.
Experience curve
SWOT

Feedback: Look at 'shoes of prey'
Selling online, and in store. Send a home kit.
A little studio, which is a lifestyle, relax and see the collection.
Consider more about the 3D scan of the foot, to make the shoe.

6.FOOD PRINTER
Nutrimatic group
Concept of 3D printing
Description of product
Nutritional, depending on country there are different nutritional guidelines
Tofu-based material goes into the machine
Various textures, with different colours, and nutrients, then this is printed
Create a nutritional food for kids
Gives them the opportunity to create things that are printed automatically
Advantages of product
Technical specs of machine are simple, rough costing
Poly-propolene model
Blender/ice cream maker machine
Technologically rotates, blend the ingredients, rotating wheel and nozzle.
Costing - Finance over 3 years
Colour coding of costing
Digital Fabricator
Loan from the bank
Short and mid-term loans
Business partner - company
£10k per year loan
Micro loan
Personas
Unique product
Location: London

Feedback:
- Samples would be good
- Cardboard model of blender
- Not understanding what is being sold
- Look at chocolate printer, can print a logotype for companies
- image of the food items are good.
- distribution model - frozen/dried/other.
- need actual marketing research - people who have dietary requirements
- not sure whether machine is a blender, food printer.
- experimental food lab.


7.3D STEREO GLASSES
LOGOTYPE: OCULAR
early stages of research
stands for eye
AR in red and cyan represents that they are look at 3D and Augmented Reality
Innovative tech - Google Goggles
Demo of AR
start webcam, tracks face
sequenced demo
set of frames added in the 3D view
choose colour, pattern, tint
enter prescriptions
build design
3D animation of 3D glasses
which one works with the TV, size of glases
upload own pattern
huge capability, from age 2 to age 40
keep everything in house
mark will approach companies, Rayban, Oakley, etc.
bespoke, working with design team
outsource to factories
7 day period with glasses
market/customer profiles - should be simplified further.
breakaway position - how 3D glasses are perceived, fashion accessories
logos of competitors
website - designyourowneyeware.com
put up image that you have taken, and make the subscription.
chart of logos, and product placement, positioned along item cost of brand from £1 to £120.

Feedback:
- Didnt say who to sell to
- How is it going to be made, by whom?
- Factory not yet identified/shortlist of names for production
- manufacturing processes, factories want to produce high volume/vs create on demand.
- shop space can be saved. creating a buzz with the website.
- person who founded online glasses, now age 27...look at him.
- look at ad ons for 3D gaming.


8.PORTICO - Art Collective
Considered as a not for profit organisation
mission statement - support the members who are artists
services - company will be the professional front
different skills
comparable organisations - airside, eyebeam, catalyst, transmission gallery.
catalyst, take applications for funding
collective, art graduates, supported by scottish council, can take on residences
eyebeam, US-based, background in digital media
graduate from art school, then form professional collaborations
customer profiles, young artists, with limited income and tight budget, age 20-30
commercial customers - approach art council funding
collaborate with other existing design studios, art council funds
SWOT analysis, lots of text on colour bgs, internal/external
need to find a niche
marketing strategy, mount creative and artistic guerilla marketing campaigns
website, have examples of work, show a demo reel
portico logo
financial 3 year plan, can get tax breaks, register with companies house
- need to distill the information, and show less financial figures

Feedback:
- funding for website?
- google Portico, already exists
- further understanding of the marketplace, public sector/private
- too many lists, scratching the surface
- what is the benefit?
- greenwich has vacant shops, shop space, exhibition areas
- show examples, organising premises
- hard to figure which is the best way to go, need to shortlist, less brainstorming
- do they really want to be a not for profit
- look at maker spaces example
- consider laser cutters, etc.
- opportunities for vacant shops, rota - 1 day a week


9.StreamArt TV
Electric Highway
Art performances, music
High quality HD screens
main idea is mainstream music events
choices of good music content is limited by companies or distributors
one stage, one people concert already organised at Rave
rock, rap, experimental
main promo
simlilar to barcelona TV
can watch on TV sets
next event - Sound check - 24th may
tech - supported by open source platform, content management syndication
people can upload their own videos, via website. - streaming delay demo.
faster technology, looked at brand loyalty
ustream, North american
bluefish
students are the best market, roll out stream art in universities
mindmap
looking for chat facility, she likes profiles of artists, wants a dedicated music site
they ran a survey to find the people
income / expenditure
model like youtube model (business model

Feedback
what are you going to source, and how are they going to pay for it.
2 pounds a month is not much.
look at branding more, only interested in electronic music
tech based on open source stack
kaltura - open source video platform
they can provide,control and monetise the content
could tap into fan site, streaming, fans could pay per view.
plug into social networks
real-time interaction is important, future-proofing
website linked with a database
reservation about the revenue, better to charge more or less
likes sponsorship - also brings in revenue
two pounds a month, take micro-payment, 3 pounds to watch a live concert
enabling bands to perform, without them having to sell singles, and struggle to get established.
data protection issue, important info on users. can it be sold on?
disclaimer, part of ethics

10.Mystery Team
Our value - Tradition, Creativity, Sustainability, Knowledge, Innovation
New type of squeezable packaging combined with wool products
unique product
squeeable packaging - food, fashion, minimise wool production
what are the goals
open a small concept store in london
export brand worldwide
use a sustainable material
3D image of squeezable packaging, compresses into a small space.
NEFAB - global packaging
boost national production of wool
what is our target audience, Holly, age 26, student.
what about the market brand - target topshop and urban outfitters
goal to open a concept store in london, within economic crisis era
look at changing the environment
factors: socio-cultural, tech, economic, ecological
SWOT analysis
strength - design packaging
weakness - stable suppliers
opportunities - creating a link between companies
threats - low entry barriers
marketing strategy - target UK unisex 20s/30s, start in UK
environmental issues, product month, financials, establish presence in 2nd year.

Feedback:
Sustainable packaging is good
Could set sights higher
Ecological packaging
Knitting - pun with Wool, why wool should go inside a plastic wrapped product
Likes PLA, renewable
Think about forms of packaging that are suited to the material.
Bought a cubed t-shirt from Muji, something that could be packaged compactly.
American apparel would work for this similar line.
Need to create value, art piece.
What is trying to be achieved? Packaging into suitcases, other?


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Written feedback recvd next week

14.15
Professionalising yourself for Industry, Major Players
Katie, Izzy

Building yourself as a brand
Communicating the brand
Getting the brand out there
Common mistakes

Building yourself as a brand
- broad range of skills, plus a particular skill
- visual identity, keep them simple
- redesign AC identity
- allow work and experience to shine through
- core to building the brand, and offer USPs
- business cards and promotional materials

Communicating the brand/Getting the brand out there
- CV, sample of work - show reel, portfolio, website
- Personal statement - be unique (dont just talk a
- What are you good at.
- USPs, ie.HTML, etc
- Concise, 1 to 2 pages max
- Can use vimeo
- Print CV, always available as a print version
- Online/PDF CV
- Website VS Premade (Vimeo, Cargo collective, etc)
- Conform to brand
- Freedom to experiment with own website
- MyDesign agency looks for interns, works with branding, distribution, etc.
- Portfolio, take us on a journey, be concise with the work, know what you are talking about.
- 8-10 projects in enough
- 30-40 minutes to go through work
- Vary, interact with clients, start with what they are interested in
- Take samples, mockups, only present the best work
- Get the brand out there
- Need to get people to the website, 'networking' not just online!
- go to events, meeting people, peer 2 peer referral is important.
- internships are invaluable, they should never cost you, should be paid expenses.
- Interviews, research clients and work.
- They should know that you are interested.
- Timing is everything. Don't be too early, or too late.
- Be proactive and be organised. Know what freelance work is coming up.
- Be enthusiastic - even if you realise it is not for you.
- Everyone talks
- Ask questions, how social they are, whats coming up for them, what do they think about a conversation
- Perm VS Freelance
- Studio/agency experience is vital
- Need own network to freelance, to last for months on time
- Agencies will normally want a safe pair of hands
- If you do choose to go freelance, day rate of £80-£100
- Register as a Sole Trader - Own tax, register for tax return, own invoice, personal liability insurance
- Umbrella company - manage tax, P60 + P45, £20-30 per timesheet
timesheet per each client, per week.

Common mistakes
- Spell check
- Contact details - not always included
- Pixelated images and videos, use the right filetype size
- PDF CV, not MS Word (not creative
- Being scared
- Read magazines and blogs, know the industry
- Generic applications

Questions/Points
Should know the main skill
Adding a cover letter makes it not an application, cover letter better as an email

How do Major Players connect with LinkedIn ?
Recommendations
Join groups on LinkedIn - searches on 'groups'
Work with leading agencies
Startups require more all round skills
Think about the timing, within the portfolio demo, take samples

site: CarbonMade
site: Behance
site: Cargo Collective

polished


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LLT: How could we improve for project and presentation for next time?
1.BRAND
- Need to think more about the identity, logo, brand.
- What word represents us.

SALES
- cost/distribution/sales volume issues

PROTOTYPE
- a tangible product, or website to show the product

GROUP


FINANCIALS

Business & Innovation - PG03-09 (Cycle 2) Preparation for Business Plan and Presentation (17 April 2012)

I met with Elkin and Lola and we went through the plan.

Specifically we looked at technologies and possible frameworks.

With Elkin we put together a draft presentation outline.

Email sent to Maria to work on the presentation slides:

Hi Maria,

Please could you create 6 slides in photoshop for the presentation. See attached draft presentation which gives you an idea of how the sequence will appear.

1.Opening page with Logo and Welcome - (LLT) Language Learning Tool
You can choose the colour and font. The logo can be redesigned again later, so just a temporary logo is fine.
Save as opening-slide.jpg

2.Market Distribution Channels slide. The mobile vendor logos are attached in the zip file.

Please re-arrange these and resize as needed. Place these on a white background.
Save as market-distribution-channels.jpg

3.Customer profiles slide.
Can we have 3 figure silouettes - 
- Young professional
- Casual learner
- Mature student

Save as customer-profiles.jpg

4.Mobile Service Layer diagram slide.
(see attached example)

I am leaving the colours and shape up to you. There needs to be 4 layers as shown in the draft presentation.
These are:
- Interaction layer (touch/non-touch/voice/artificial intelligence)
- Content layer (audio, images, animation, text)
- Technology layer (javascript framework, css, html, mysql, php)
- Hardware layer (Manufacturers+Platforms) (Apple iphone / Google android / Linux / Windows7 Mobile)
(We can add the labels on top afterwards.)
Save as mobile-service-layers.jpg

5.Innovative Technology slide.
- Mobile phone image (modern smartphone)
- Robot image for AI
- Image of hand not touching screen for non-touch
- Speech bubble image for Voice Recognition
- EEG controller headset image for EEG Feedback Controller/Neuroheadset

- Cloud image for cloud network

Save as innovative-technology.jpg

6.Contact page with same Logo, contact info.
Make this the same colour as the first slide.
Save as contact-slide.jpg

If you have any questions let us know.

Cheers,

A


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On Thursday evening (17 April), Elkin and I went to see the Power Game by Liliane Lijn at the Zublodowicz gallery near Chalk Farm in London.

Business & Innovation - Meeting in Brixton to discuss Presentation (14 April 2012)

Today Elkin, Maria and myself met in Brixton to discuss the Language Learning Tool.

We talked about the concept, the business plan, how elements of the plan can be added into the presentation, and how to demo a prototype, and create demo for screen.

Within the presentation we will aim to incorporate these elements:
- Show a prototype
- Feasibility study
- Investment/Funding Proposal
- Customer identification
- Innovation
- Marketing strategy
- Business planning with examples, and conclusions

Slides:
1.Introduction
2.Look at competitors
3.Timeline
4.
5.
6.Funding sources
7.Partners
8.Conclusion

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I put together some quick ideas for a prototype based on the idea of learning radicals:

 

Business & Innovation - PG03-08 (Cycle 2) Group: Chinese Language Learning Tool (10 April 2012)

Business & Innovation - PG03-08 (Cycle 2) Group: Chinese Language Learning Tool (10 April 2012)

Fiddian Warman - Soda

the business of digital and physical making
Camberwell - Fine Art (Sculpture)Middlesex - Digital Arts

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Business Strategies
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Robot bulldozers

Robots

Photo-transistors

Megatronic installation

Web-based client-side Java work - Northcote

Soda constructor - dot and lines that are animated, working on ios version, funding from Nesta

Talking to Pearson about licensing Springy physics game

Amnesty International, repression on the internet, data censorship, handing over of data by corporates

Education/Art/Learning crossover - funding from Creative Partnerships, putting creative people into schools, interactive pieces that express something about the school

- pupils designed icons about energy, software to upload photos to control a digital light sculpture.

Energy ring - Science Museum - inside surface is an LED, works according to Newtonian physics, interactives for museums.

Churchill museum - interactive table top piece, markers moves around on a tabletop showing Churchills interactions with allies in Second world war

GRS - build products and services which are technology frameworks, to resell, and build IP within the company. - Mash/Gas - software framework, text from various sources and montaged in real time. 1st project for Phizer research and development facility.

Also used same software for the cultural bid for Olympics.

Same technology for British council and Tate gallery, for Damascus, for cultural discussion.

Project between two cultures, tagging between UK and China, wrote a web app, to create a haiku.

Produced software which displayed on the screen of Shanghai science musuem.

Alot of work, is very international work.

Project for Boeing, artwork for Shanghai expo, first time to interact with airlines, artwork around theme of travel, cultural exchange. - Dreamscape.

Laser scanners, gestural interfaces, interactive screen.

Dreamscape - moderated interface tool.

Funding from Welcome Trust to create neurotic - 3m tall robots, playing punk music

Neural network - models neurology

Learn by experience, histogram created and then the robots would pogo up and down

Physcial things - skins for buildings, building in barcelona, inflatable cells, membrane pumping air inside the cell, using aldrinos to control each cell.

Work for museum in Saudi Arabia, King abdullah research centre for Atomic Energy. - ping pong game. - crossover of physical and digital.

Idea of making a makerbot, 3D printer, tweet sent out to produce a makerbot by the community.

Makers Guild - support makers, craftspeople, designers, coders, and engineers.

Running a program of six events at the V&A.

Looking at funding for space for the makers guild.

Soda's Ups & Downs - shape of business - formed Soda in 1997, slow steady rise, picking up more people, work coming in with artwork and commercial work.

Developed own software to create IP within the company. Licensing out to people.

Grew to about 12 people. Won bafta award. Overheads - £40,000 per month.

Often doing work that they did not want to do.

Talked to incubator - genesis, nurture small businesses in exchange for equity.

Consulted management consultants, large business plan.

Dot com crash in 1997 - work dissapearing, clients were pulling in budgets.

Investors, folded up cheque books in 2001, combined with dot com crash created a big problem with Soda.

In 2007, had to make employees reduntant, scale down, leaner process.

Bought assets and restarted. Remove debts. Restarted soda but made alot of similar mistakes.

Lacked business focus, profitable business plan. Still trying to fund own projects.

Better if you do not have big overheads.

Managed to last until 2009, and then same things happened again. Directors has illnesses.

Need to be resilient, things can turn from difficult to unworkable.

Started a new version of Soda. Now taken on an administrator. Expert in Learning games.

Model of pulling in freelancers for projects, keeping overheads to a minimum.

Contract can be substantial, last for 6 months, but does not start for some reason, organisation issue. People not paying.

Looking to license out more software. Build the Ioss mentioned before.

Alternate funding models 

- Grants - TSB, EU, Research Council+

- Partnering with established businesses

- & Boot strapping

Arts Council, Research council

Technology Strategy Board, large grants to micro grants

Co-funder of Awesome Foundation - solicit ideas through the website.

- might be creative, might have good social purpose, have a meeting in a pub, winner get a prize award.

In late 90s squatted in the offices of a Print design company, digital agency that could help morph business.

Approach businesses, to inject creative energy into business.

Bootstrapping, be as lean and mean as possible, networking spaces, online collaboration tools.

Look for the low-hanging fruit. Get some revenue flowing into the business. Cash is king. Getting money into the business. Start building cash reserves.

Social media - effective marketing for low money. Tweet alot, form groups, build structures to support business.

Get to know the customer base.

Planning, VC to get money requires proper business plans.

Developing a small lean boot strapped busines still requires a business plans, focuses what the business is, can be as little as 5 slides in a presentation

Do a simple form of forecasting, listing overheads, where potential revenues could come from.

Create some form of balance sheet looking at profitability

Do the accounts, assists with planning, online accountancy packages - FreeAgent

- can do away with expensive accountancy fees.

Projection of estimates and quotes.

Exercise:

Projects in groups around particular business ideas

Decide on a business, focus on how to get the business started, grow and sustain it, than the idea itself. Marketing strategies, how would you grow the business, see a VC, bootstrap.

Write a 5 year plan

20 mins, then report back, sell the business.

Feedback with quick 2 mins presentations.

MakerBot

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Companies that can be partners -

- if you want to open a business in China, contact agencies, show you the possibilities.
----
Get an idea of projected revenues

Look at possible revenue streams

Find ways to add value to what they are doing.
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1.15pm - Talking about degree show
2pm - Meeting with Elkin, - Group project
Manufacturers (Production), then Retailers (Distribution).
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*Find a calligrapher, search on LinkedIn
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Discussion on Degree Show

25/26 June - Setup

27 June/28 June – Exhibition

29 June - Takedown
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£5000

35 students

£140 per student

5 groups

g1.Marketing - £1000

g2.

g3.

g4.

g5.

Ask for Budget from previous show

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Artist presentation: - Lilliane Lijn

language

word

mind

energy

matter

change

light

word

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forms

circle

ellipse

sphere

cyclinder

cone

triangle

square

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Echo-Light – 1963, circular lenses

Liquid Reflections, 1966-1968

Vibrographe – 1960, moving black and white lines create illusion of colour

Young Universe – 1962

Beyond Images Poem Wheel – 1964

Man is Naked – 1965

Atom Body was Light – 1964, words as velocities

Sky never stops Poemcon – 1965

Act as Atom – 1968, transparent cones with text

Poemkon-D-4-Open-Apollinaire, ICA, 1968, space and poetry

Anti-Gravity Koan – 1969

Material Alphabet – 1970, invented a new language, sections out of alumnium

Book: Crossing Map – 1970, writing and drawing

Conjunction of Opposites:

Lady of the Wild Things – 1983

Woman of War – 1986, dark shadow

Venice Biennale – 1986

Figures, computer controlled, complex, figures that listened, sculpture that responds to sound.

They transform sound into light.

Electric bride, 1989

Cage connected to scuplture with electric volts

Speaks in Japnaese, drama of the sumerian dissent from life into darkness

MoonMeme – see the moon, and what it is like tonight.

http://lilianlijn.com/moonmeme/index.html 

3 letter word, Shi, Shi, Shi

+++

Ruins of Kasch – 2008 – Light reflected through airgel

Reality – Lightshow

Firespine – 1976 – put prisms onto rocks, spectra

Spectra heliostats, constantly changing

Can follow sun, but can also direct a heliostat

Way Out is Way in Poemdrum, 2009, 10 ft high

19th April 2012, 7-10pm, Exhibition – Meaning of Power

Flying faster than Birds – words change into light through motion

Matter Spins, Poem Drum, 2011

Essential Forest Poem Drum, 2011

Power Game, 1974, Royal College of Art

Casino, 15-20 players. 108 cards with a word on each card.

ie.HEART/REMNANT/SHARPEN/WEB

Power Game, 2009, ICA, transdress event – liberating feeling

Creating more words, Game is composed of layers. Can vote on who will win.

Croupier dealing out cards. Banker moves around the table. 

Decide which word is most powerful. Can ask for another card.

Sentences – War/Death – word more powerful.

Fame, players, gamblers, watchers.

Screen – division with place where decisions are made.

Social power game. Words generate strange connections.

Facebook page. Vimeo page. Usually only invite people twice.

Work has progressed in multiple strands. Power of the national lobbies is very powerful, artist working outside boundaries of nationality.

Powerful countries make powerful artists.

Power game online on Twitter.

ResonanceFM, analog digital conference.

- website design, with Richard Wilding. Change rules.

Faced an issue with the max ceiling.

Finish of Talk

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LLT Talk

GROUP PLAN:

10 April – Tuesday groupwork

14 April - 1st saturday

17 April - Tuesdaygroupwork

21 April - 2nd saturday, presentation.

24 April – Tuesday Presentation

ACTION: Email group about Brixton, meet on Saturday 14th April, Speedy Noodle 2.30pm

ACTION: Email Elkin files from Antonio – TXT file

ACTION: Business Plan draft – to send to Elkin

ACTION: Send groupings – radicals to Group

ACTION: Find out from Beatrice about presentation