Business & Innovation - PG03-01 (31 January 2012)

Notes from Linnea's presentation:

Linnea -
Background MFA Fine Art
Historic styles in Sweden
Technical innovations in Sweden
Hunting, Fishing and Farming culture
Planned obscelence - new idea VS Quaker philosophy
Machinisation
Revolution - Long tail - Niche sales - example: sales of top songs
Obscure songs are sold with enough distribution
Niche products can sell well worldwide
crowdsourcing - example: prices to find a solution to clean oil spills
3d printing / additive printing / print on demand / printing locally
- removes need to transport goods + also could be decompostable
example: moo.com - also print on demand service

mix of identities in Sweden
- thai community in North Sweden (Norrland)
- people seeking to be near nature
- sustainable lifestyle
- move to Glasgow, teach in London, consultancy in Stockholm

Look at Richard Florida - Creative Clusters
Opened a fairtrade coffee shop in Sweden
Flauntkit.com
North Kingdom agency (10 people)
Teahost agency
Interester now in Interactive billboards
Proposal to CNC - wooden products
Motivation - not focused on money for itself
Cycle 1: Research and Presentation (wk2)
Feb 28 - Hand in research
Group presentation / Individual presentation
Cycle 2: Formative pitch + Business Plan submission
Cycle 3: Create Marketing Material (around Business Plan)
display/exhibit pitch to a panel of would-be investors - possible seed funding

What is my sector? Interactive Digital Media

Teams:
VISIBILITY
PERFORMANCE
SERENDIPITY
RITUAL
CONTROL
TRANSPARENCY
VOLUME
LUXURY
NUDGE
PLASTICITY

What are the Business opportunities within your discipline/area of practice?

What are my new products/services, business models look like?

IDM - Digital installtion/website/product(mobile)
Communication Design - Packaging/Book/Exhibition
Enabling Creative Innovation - Design management, Design services, marketing, processes
3D Stereoscopic Media - Film content, Documentary, Game/Console, Interior Design walkthrough (VR)

Why IS something considered to be Luxury?
Material, Brand, Timeliness/Classic, History, High Quality, Futuristic, Unique, Going to a place that no one else can go (frontier exploration), Expensive, Designed, Longevity, Durability, High Status, Innovation, Niche Technology, Place of sale effectiveness, Comfortability, Genuine/Authentic.

What IS NOT considered to be Luxury?
Essential, Cheap, Abundant/Commonplace, Low quality, Poor material, Fake, Tacky, Outdated?, Badly made/breaks easily, Not designed, Short-living/Shortevity/Ephemeral, Low status, Copy?, Unoriginal, Uncomfortable, Not genuine, Not authentic.  

See Prezi presentation.