PG01-08
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Quantitive Analysis - data (T)
using selected methods
Qualitive Analysis - conversations (L)
using different methods, still need to analyse the results.
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issues
moodle
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talk by Liz on:
http://learn.rave.ac.uk/moodle/course/view.php?id=1283http://learn.rave.ac.uk/moodle/course/view.php?id=1283
BA Moodle pages
Dissertation Preparation page
http://learn.rave.ac.uk/moodle/enrol/index.php?id=1156http://learn.rave.ac.uk/moodle/enrol/index.php?id=1156
Dissertation
Look at:
The Twilight Zone
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Alot of things changed wi
Moodle: Firefox, hates IE, buggy in Safari
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*** Search for Jeremy's World of Film
People should be more literate about Film
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http://learn.rave.ac.uk/moodle/mod/page/view.php?ID=29432http://learn.rave.ac.uk/moodle/mod/page/view.php?ID=29432
Masters at Ravensbourne 2011
http://www.facebook.com/groups/101874369921500/http://www.facebook.com/groups/101874369921500/
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Enrol as Guest
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Issues of Class - unhelpful in 21C
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1-2pm - Final exam board
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Example: St Pauls Tent City
Agent provacateur
incorrect motion - megaphone
Manifesto - can be lots of text/ or paper
think of viral ways - for people to continue a revolution.
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Looking at numbers:
1% - wealthy
99% - clobbered by 1%
Analogue way of looking at numbers:
meaning - 10
metric
binary
defines civilisation
collective
could be unit, course
defined by numbers
allowed to proceed in terms of
age
postcode
qualifications
students - filtered and selected
meaning - 100
money
century
meaning - 1000
can you visualise?
money
what does that buy you?
tools
expertise
how much am I worth?
look at daily rate?
10,000
tuition fee
100,000
bit of a house in London
house in the country
1000,000 (million)
millionaire
big party
how much do any of us need to earn to live on this planet?
who needs more than 1 million pounds? is it useful for the 21C
1000,0000 (billion)
how much countries are in debt? (not exactly known)
italy
france
germany
billionaires (new millionaires)
what does that number relate to?
top ten most powerful people on planet
- barack obama
- putin
- hu jintao
- angela merkel
- gates
- abdullah
-ben bernanke
- pope benedict
- zuckerburg (worth 75 billion dollars, given money to schools)
- cameron
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Think about what the statistic are saying.
Book: What the tiger isnt (Seeing through the world of numbers)
Think what numbers are in relation to criteria.
How many people in the US are over 100 yrs old?
1st survey - 10000
2nd survey - 5000
Lies, not always telling the truth.
Hidden motives behind representing statistics.
Statistics - need to be very precise when using statistics.
Problem with the group - thinking is similar, in same spaces.
Cluster - what is relevant to our area of research.
Involve analysis
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Book: Steve Jobs - what do we think about value?
look at quality of idea, rather than physical book
useful as a wedge, underneath a screen
Steve's life is described by someone else.
or autobiography? executive summary.
Book: Margaret Tate
smaller book
more interesting? less obvious. look at people who may not be considered to be so important. look into the unknown is more challenging.
many of us are like Tate rather than Jobs...more useful.
In the digital world, we are losing information about the past.
People could not identify why a decision was made a year ago, sony broadcasting.
not stored.
Book: Michael Lewis - Boomerang - Meltdown
Knows alot about bond trading.
Went to Iceland, Germany, UK, time of economic crisis.
Many intelligent people of done bizarre things.
People who bet against the failure of national economies. (ethics)
Things we know/Things we do not know. - does it matter?
(Donald Rumsfeld quote)
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11.55 meetup
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Going into other spaces - which you couldnt anticipate until you are there.
Big believer in primary research - talking to someone face to face.
See them working in their space. Environment they prefer to be in.
Journey to visit them can be an interesting experience.
Liz - seeing different women designers.
Woman - Set designer - natasha grohl
Telling a story
Telling with metaphor, storytelling
Need to do research before interview
Navigate places and filmmakers
Importance of interviewing at a certain time and place
Usefulness of insight into the person
Let dog be, not interupt
Skype is not the same, lack of depth
Culture, not really on their side unless you partake in their activities
Always accept what you are offered - what they consider to be hospitality
Build a relationship
Observe body language
Wrote out a brain dump afterwards - observations, girl, guy, speech.
Some interviews dont always go to plan/spontaneity
Take everything in, observe body language.
Tension/Ease
Huge amount of input - see what they are doing.
Good interview - octane performance
Recognise value of time, be self disciplined
Send material before you arrive, pre-sent questions.
Find questions that are not asked online, know their biographical data
You've done your homework
Information collection - point of vulnerability
Danny Boyle
Zaha Hadid, couldnt get a word in, nervous.
Studio
Take a dictophone?
Look at the loo, to listen to other conversations.
Peoples workplace is an important part of them.
Presented way/background conversation
Legal profession - study minutely
Is research a line of attack?
Cannot just float into situations
About intimacy - do not like indirect contact
Should be rehearsed
What is thing most likely to be wrong - name
They have given you their time
Follow up afterwards
Might be the start of a longer term relationship.
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Suggested people that I could interview?
- fields, questions, location...
Manifesto
Research Process
Look at Quantitive Research
14.05 return...
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When they should be uploading the learning plan?
Quantitve and Qualitative research are two sides of the same coin
- weighing the pros and cons.
Look at the issue of questionairres
Look at two points of view
1.Information collection (questions) – point of vulnerability, take care.
2.Analysis
Statistical view
Can bias the questions to get a certain answer.
Can spend time on how
Give a distinct view – on who is the audience? - to gather information from.
Facebook personal page – does not represent the general public/not representative of society
Size of the survey ...
what is a useful number for the survey?
Rate of response – 300 people, 30 per cent response.
50 people – nearer to a focus group
Looking at where people shop/postcode
Discussion on London, people in London go to doctor less.
Proposition people in London may fear losing their work, if they go to the doctor.
Go to a school, with help of teacher, to collect filled in forms from children.
Collect statistical data, use a variety of methods to decode and present.
Can place it in a chart. - have to make it more digestable.
Pie chart
bar chart
Open question/Closed question
A.Run a number of survey within subject group
B.Carry out the same survey in area outside group
Work counter intuitively – what is the minority opinion?
What causes people discomfort about filling in a survey?
More general that selection criteria is – statistical formula –
Group A
Group B
Group C
National readership survey
Nature of work is changing, affecting categories.
Towards trends, away from class, towards tribalism
Film: Wages of Fear
Scenario-storytelling – performers
How do I make sense of the desires of the majority?
How do I care about my own opinion?
History of theatrical cinema
The revolution will not be branded...
(uploading the learning plan – look at idea of road they want to pursue...how people are envisaging the research methods, include surveys and interviews)
Jamie – idea of taking something of ripping up the rules
- where could that be seen? Iterative process.
Where do things come from ?
'Moodle' – term comes from...
Who created this item?
Who is this item for?
Careful – 'old' and 'new'
Survey – audiences across countries
Number of alternatives – within the learning plan
Your evaluation.
Percentage of quantitive versus qualitive
Quantitive research methods: (ways to measure)
Surveys & Questionaires – large numbers - selection
Numbers
Developing mathematical models
Qualitative research methods:
Asks broad questions
Interview
Survey
Focus group
Triangulation – see three different points of view
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Lyrics,Poems,Songs
4 Great novels
Tang Shi
http://wengu.tartarie.com/wg/wengu.php?l=Tangshi&no=1
Yuan2 Qu3 dynasty
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Learning plan ideas:
Framing the context
Full image on one page.
Full chinese text on one page – showing the difference in understanding.
Map of research - themes
Scale of view – large to small
Is it really meaningful?
Less words are better for the plan.
Supplementary material – link to something that already exists elsewhere.
Broadening out - parachute
Narrowing in
Research is like milking a goat – get it wrong you get kicked.
Best interviews – negotiation
Significance - asteroid
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Coroflot – design in China
http://en.wikipedia.org/wiki/Chinese_as_a_foreign_language
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Next tuesday – international lunch day
http://www.learnchineseeveryday.com/2010/02/27/100-most-common-chinese-characters/
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Percentage of people learning at different ages
http://en.wikipedia.org/wiki/Chinese_as_a_foreign_language
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